Contact Center Solutions Featured Article

ForeSee Announces Partnership with Branding Brand to Measure Customer Experience

November 13, 2012

Earlier this week, the global dealer in technology-driven customer experience analytics, ForeSee, announced a partnership with a mobile solutions platform that powers mobile commerce sites and apps, Branding Brand.

To measure the customer experience, mobile sites and apps built on the Branding Brand platform can now seamlessly integrate ForeSee Satisfaction Analytics for Mobile through this partnership.

The Branding Brand platform easily transforms any aspect of a website into a unique, optimized mobile experience. Costco, Dick's Sporting Goods, Drugstore.com, Sephora, Steve Madden, and more are some of the companies that use the Branding Brand platform.

To measure the mobile customer experience directly with a random but representative sample of visitors to mobile-optimized sites and apps across all leading mobile platforms, ForeSee was the first company to develop technology.

ForeSee's methodology then transforms that data into actionable customer intelligence that clients use to help measure and predict mobile channel success. Companies can quantify the impact and influence that mobile has on subsequent experiences across all channels by measuring customer satisfaction.

"Branding Brand is dedicated to keeping our clients connected to their customers. Offering our clients seamless integration of ForeSee's mobile measurement technology for their m-commerce site, app, or tablet experience takes this one step further," said Chris Mason, Branding Brand co-founder and CEO.

Eric Feinberg, ForeSee's senior director of Mobile, concluded that using ForeSee's credible, reliable, predictive metrics, the partnership with Branding Brand will make it even easier for top retailers to measure the mobile experience so business leaders can manage its mobile initiatives forward.

It is imperative for retailers to measure customer experience in the mobile environment just as they do in every other channel, since mobile channels can be a direct revenue stream as well as a critical customer touch point influencing the customer buying lifecycle.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Presence Technology Partners with Interactive Connect

Presence Technology, a provider of Multi-Channel Contact Center solutions that enable Contact Centers to optimize resources and improve communication process efficiencies, and Interactive Connect, LLC, a voice and data managed services and solutions provider, have announced new partnership. [ Read More ]
07/22/2014

Fonolo: Say Goodbye to Nerve-Wracking Hold Times

Anyone who has had to wait on hold knows how frustrating it can be; you either have to put up with listening to snippets of songs or music (that you'd rather not hear) or endure long periods of silence not knowing what's happening at the other end. Tech Cu, a credit union in the Silicon Valley, decided to give its call center customers a better experience by replacing nerve-wracking hold times with a call-back solution. [ Read More ]
07/22/2014

El Centro de CenturyLink Celebrates its Thirtieth Anniversary

As CenturyLink travels down memory lane and relives its thirty years of existence, it has many reasons to be proud of its achievements. Realizing how important the Hispanic market was, committed employees, with support from the company, established a bilingual call center to provide in-language customer service to the company's Spanish-speaking customer base. After this, "El Centro de CenturyLink" was born, and from then on, there was no looking back. [ Read More ]
07/21/2014

Contact Center Solutions Week in Review

It was another eclectic week in the Contact Center Solutions Community to say the least. Not only were there nice to not new capabilities offered, jobs to be had and industry recognition, but there was also a number of items on trends and a large dose of helpful advice. [ Read More ]
07/19/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!