Contact Center Solutions Featured Article

ForeSee Announces Partnership with Branding Brand to Measure Customer Experience

November 13, 2012

Earlier this week, the global dealer in technology-driven customer experience analytics, ForeSee, announced a partnership with a mobile solutions platform that powers mobile commerce sites and apps, Branding Brand.

To measure the customer experience, mobile sites and apps built on the Branding Brand platform can now seamlessly integrate ForeSee Satisfaction Analytics for Mobile through this partnership.

The Branding Brand platform easily transforms any aspect of a website into a unique, optimized mobile experience. Costco, Dick's Sporting Goods, Drugstore.com, Sephora, Steve Madden, and more are some of the companies that use the Branding Brand platform.

To measure the mobile customer experience directly with a random but representative sample of visitors to mobile-optimized sites and apps across all leading mobile platforms, ForeSee was the first company to develop technology.

ForeSee's methodology then transforms that data into actionable customer intelligence that clients use to help measure and predict mobile channel success. Companies can quantify the impact and influence that mobile has on subsequent experiences across all channels by measuring customer satisfaction.

"Branding Brand is dedicated to keeping our clients connected to their customers. Offering our clients seamless integration of ForeSee's mobile measurement technology for their m-commerce site, app, or tablet experience takes this one step further," said Chris Mason, Branding Brand co-founder and CEO.

Eric Feinberg, ForeSee's senior director of Mobile, concluded that using ForeSee's credible, reliable, predictive metrics, the partnership with Branding Brand will make it even easier for top retailers to measure the mobile experience so business leaders can manage its mobile initiatives forward.

It is imperative for retailers to measure customer experience in the mobile environment just as they do in every other channel, since mobile channels can be a direct revenue stream as well as a critical customer touch point influencing the customer buying lifecycle.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Brooke Neuman

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence, Aspect Software and Nice Systems

What an unusual week in the Contact Center Solutions Community. I never thought I would use the word "war" in an article for the community, but interestingly in different context I ended up using it not once but twice. [ Read More ]
11/22/2014

Aspect Software Declares War in Workforce Optimization Market

We may be closing in on the holiday season and a time of "good cheer," but reality is that competition in business is a 24/7/365 affair. And, depending on whether you are a competitor or possible customer, it looks like this holiday season thanks to a new initiative by customer experience solutions provider Aspect Software you are either looking at a possible lump of coal in you X-mas stocking or a valuable present. The reason is Aspect has dropped the gloves in the hotly contested Workforce Opt… [ Read More ]
11/21/2014

Ozonetel Integrates CloudAgent with Zoho CRM

A big part of improving the customer experience, regardless of whether you are an enterprise or a service provider, is breaking down the silos of customer information that exist inside an organization. Having a full view of the customer is important to customer lifecycle management and hence the overall customer experience. And, one of the big places to look for enhancing visibility into all things customer related is obviously tight integration with various capabilities with customer relationsh… [ Read More ]
11/21/2014

LiveVox Data Center to Bring Cloud Contact Center Capabilities to Canada

As financial results from various contact center and unified communications (UC) solutions providers continue to flow in for this quarter two things are becoming increasingly clear. First, is that those seeking to upgrade their customer experience capabilities are accelerating the adoption of the cloud and hybrid solutions as their preferred path. Second, is that North America continues to be the hotbed of this with not just the large U.S. market as a target of opportunity, but also the vibrant … [ Read More ]
11/21/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!