Earlier this week, the global dealer in technology-driven customer experience analytics, ForeSee, announced a partnership with a mobile solutions platform that powers mobile commerce sites and apps, Branding Brand.
To measure the customer experience, mobile sites and apps built on the Branding Brand platform can now seamlessly integrate ForeSee Satisfaction Analytics for Mobile through this partnership.
The Branding Brand platform easily transforms any aspect of a website into a unique, optimized mobile experience. Costco, Dick's Sporting Goods, Drugstore.com, Sephora, Steve Madden, and more are some of the companies that use the Branding Brand platform.
To measure the mobile customer experience directly with a random but representative sample of visitors to mobile-optimized sites and apps across all leading mobile platforms, ForeSee was the first company to develop technology.
ForeSee's methodology then transforms that data into actionable customer intelligence that clients use to help measure and predict mobile channel success. Companies can quantify the impact and influence that mobile has on subsequent experiences across all channels by measuring customer satisfaction.
"Branding Brand is dedicated to keeping our clients connected to their customers. Offering our clients seamless integration of ForeSee's mobile measurement technology for their m-commerce site, app, or tablet experience takes this one step further," said Chris Mason, Branding Brand co-founder and CEO.
Eric Feinberg, ForeSee's senior director of Mobile, concluded that using ForeSee's credible, reliable, predictive metrics, the partnership with Branding Brand will make it even easier for top retailers to measure the mobile experience so business leaders can manage its mobile initiatives forward.
It is imperative for retailers to measure customer experience in the mobile environment just as they do in every other channel, since mobile channels can be a direct revenue stream as well as a critical customer touch point influencing the customer buying lifecycle.
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