Contact Center Solutions Featured Article

Analysts Suggests Outsourcing Social Customer Support Channels to Experts

October 12, 2012

If you run or manage a contact center, you know it’s a juggling act. As companies seem to add new media to their multimedia mix every year, the juggling act seems to add more balls all the time. The latest balls, of course, are those of social media.

While many companies have correctly concluded that social media monitoring and interaction belongs in the contact center so it can be integrated fully into the customer relationship, the sheer volume, complexity and responsibility of correctly using social media is overwhelming many companies.

Organizations that can't keep pace with social media conversations and mobile applications should consider outsourcing the monitoring of those channels before getting lost in the shuffle, according to Elizabeth Herrell (News - Alert), an analyst at Constellation Research who studies customers and communications.

It’s also important, she says, to engage an outsourcer with experience in the social channels. This may mean that some of the traditional call center outsourcing resources just won’t do, reported Search CRM.

"The dynamics have shifted even more," said Herrell. "Customers now say, 'I don't want to call. I want to send an e-mail, a text. I'm going to tweet, and go on Facebook (News - Alert).'"

And speaking of those contact center outsourcing companies who haven’t added social options, Herrell said they had best get moving to implement these new channels.

"I had traditional outsourcers say, 'My clients just started asking for [social and mobile]',” she said. “These outsourcers don't realize they need to be leading with the technology and services."

In other words, if your clients have to ask you for social media support, you’re likely very late to the game…possibly even too late to keep up with your competitors who have already blazed the path.




Edited by Braden Becker

Article comments powered by Disqus

Related Contact Center Solutions Articles

Thomas Cook Moves Workforce Management to the Cloud with NICE WFM Solution

Leisure travel group operator Thomas Cook has completed a significant migration to the cloud. The company has moved its on-premise NICE Workforce Management (WFM) solution to the cloud in the hopes of becoming more competitive and responsive to customers while also reducing ownership costs. [ Read More ]
04/27/2015

Interactive Intelligence Launches PureCloud Services in Australia and New Zealand

The rolling thunder of Interactive Intelligence enhancement and globalization of its PureCloud Amazon Web Services (AWS)-based, multitenant enterprise-grade collaboration, communications and customer engagement software and cloud services solutions continues to pick up speed. [ Read More ]
04/27/2015

Altocloud Jumps in the Smyths Toys Toybox to Bolster E-Commerce Presence

Those not immediately familiar with Smyths Toys can be forgiven, particularly if they don't live in the U.K or in Ireland, where Smyths Toys has at last report 80 stores to its credit. But Smyths Toys might well be easier find thanks to a new connection with Altocloud, which will bolster Smyths Toys' online presence and make e-commerce that much easier to carry out. [ Read More ]
04/22/2015

US Contact Center Jobs Continued to Increase in the First Quarter of 2015

The number of new U.S. contact center jobs was on the rise in the first quarter of this year, according to a jobs4america report. [ Read More ]
04/21/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!