Contact Center Solutions Featured Article

Use Brand Advocates to Drive Sales Using Word of Mouth Marketing

October 03, 2012

Did you know that the recent hit music video “Gangnam Style” was made so popular due to simple Word of Mouth marketing?

Today, “word of mouth” is the most powerful form of advertising, as 92 percent of people say they trust word of mouth, while only 33 percent of people trust online advertisements. 

So how exactly do you spread word of mouth messages about your company?

Rob Fuggetta, founder and CEO at Zuberance, suggests using Brand Advocates, customers who recommend a company or product without pay or incentives. Fuggetta discussed in an ITEXPO (News - Alert) session today “How to Leverage Brand Advocates to Drive Leads, Sales, and Positive Word of Mouth” just how effective advocates can be as a company’s marketing team.

“We are all brand advocates because we are all constantly recommending things to each other,” said Fuggetta.

One company that has found success through brand advocacy is VoIP provider Ooma, which has struggled with marketing in the past due to a low advertising budget. Ooma decided to turn its customers into its marketing department since they can’t afford flashy, expensive advertising, and use word of mouth marketing with the help of Zuberance.

According to Fuggetta, in order to have successful word of mouth marketing, you must identify, amplify and track. Utilizing e-mail, social media, forums and more to get its message out there, Ooma identified 27,690 advocates using word of mouth.

Using Zuberance’s platform, Ooma invited its advocates to write reviews for the company on preferred sites including Amazon, OfficeMax, Target, Sears, Facebook (News - Alert) and Ooma’s own website. Also, Zuberance invited Ooma advocates to create stories about Ooma that sell.

All in all, advocates completed over 4,000 positive reviews and stories about Ooma.

Additionally, Zuberance can also track in real-time everything that advocates do. Customers simply visit the Zuberance dashboard to see how their well advocates are performing.

With 11,000 advocates, Ooma got a 50-percent CTR (click through rate) and a 25-percent conversion rate using Zuberance’s Word of Mouth marketing strategy.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.




Edited by Braden Becker

Article comments powered by Disqus

Related Contact Center Solutions Articles

Altocloud Jumps in the Smyths Toys Toybox to Bolster E-Commerce Presence

Those not immediately familiar with Smyths Toys can be forgiven, particularly if they don't live in the U.K or in Ireland, where Smyths Toys has at last report 80 stores to its credit. But Smyths Toys might well be easier find thanks to a new connection with Altocloud, which will bolster Smyths Toys' online presence and make e-commerce that much easier to carry out. [ Read More ]
04/22/2015

US Contact Center Jobs Continued to Increase in the First Quarter of 2015

The number of new U.S. contact center jobs was on the rise in the first quarter of this year, according to a jobs4america report. [ Read More ]
04/21/2015

Xerox in Gartner's Leaders Quadrant for Third Straight Year on the Strength of its BPO Services

Gartner recently announced that as a result of its research and evaluation, Xerox's performance in business process outsourcing (BPO) had placed it in the Leaders Quadrant for that industry for 2014. It marks the third straight year that Xerox has received such recognition. [ Read More ]
04/15/2015

Evariant Delivers More Data Driven Solutions for the Healthcare Industry

With so much information at their disposal, service providers are offering solutions that make sense of all this data while combining different products and services to improve the overall operations of healthcare providers. The new release by Evariant looks to use big data and analytics to improve the experience of patients, physicians and employers with contact center solution for real-time engagement and mobile Physician Relationship Management app. [ Read More ]
04/13/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!