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Omni-Channel Commerce Platform Company hybris Enters SME Market

August 15, 2012

Montreal-based commerce platform provider, hybris has announced an entry-level commerce solution for small- and medium-level enterprises (SME).

Small and mid-sized B2B and B2C companies will receive a number of turnkey capabilities including hybris Accelerator, which is a pre-configured storefront that companies can brand, modify and deploy within two to three months.

More significantly, the hybris master data management and product information management (PIM) that synchronizes product information over multiple customer touchpoints including the Web, mobile devices, social media, call center, kiosk and point-of-sale.

Other features include order management and an e-commerce platform. SMEs can choose from an array of certified implementation partners based on each partner’s industry experience, regional expertise and understanding of SMEs.

“We have found that mid-size and small companies are challenged with finding a long-term commerce solution that they won’t outgrow in a few years, especially in terms of functionality, deployment costs and timeline,” said Steven Kramer, president of North America at hybris, in a statement.

“Not only does hybris offer a solution that works economically, but our entry-level package allows businesses to graduate into other hybris capabilities and offerings as they grow domestically and internationally.”

According to hybris, its B2C e-commerce platforms are designed to boost revenue by maximizing upsell and cross-sell opportunities. Companies can create and manage multiple sites from a single platform and can improve their reach by using search engine optimization.

B2B platforms ensure effective management of complex and specialized products; support for complex relationships, pricing and workflows; and fully integrate with back-office systems. In addition, marketing campaign planning maximizes effectiveness, and the entire B2B transaction is supported on the platform from transaction through fulfillment.

The hybris commerce model is designed to work across multiple geographies. Companies can select from a range of deployment models and pricing models including perpetual license, revenue sharing and subscription based plans.

“Emerging companies are the future of business and as they scale and grow, their requirements become more sophisticated,” Kramer concluded.

He added, “hybris will be there to support their growth as a long-term business partner and our Customer For Life program exemplifies our commitment and dedication to our customers’ success.”



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Edited by Brooke Neuman

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