Contact Center Solutions Featured Article

InsideSales.com, a vendor of "Lead Response Management" products, has announced the release of ResponseDealer, a suite of on-demand technology products designed to help automotive dealerships respond to leads and use dialer and call center technology.

 

This announcement comes after a full year of testing on site with Jim Click Automotive Group, recently ranked #40 in the Wards Top 100 Mega-Dealers in the United States.

 

Dave Elkington, CEO of InsideSales.com, said automotive has "always been at the forefront of innovation and early adoption of new technologies."

 

The product gathers Web leads, inbound calls, and online inquiries from dealer and manufacturer sites and routes them to an inside sales representative, whose job is to respond and invite them to visit the dealership, rather than trying to sell them like the usual car salesperson does. The lead is then entered in the lead management database.

 

Last month InsideSales.com announced its first product to be released under the Genesis Platform, and is in testing with a joint customer.

 

Omniture, an online business optimization vendor, announced expansion of the Genesis network of partners to include InsideSales.com on December 3rd, 2007. Genesis is a plug and play product for integrating marketing applications.

 

InsideSales.com sells Lead Response Management technology, which includes offline analytics tools that help companies respond to leads. InsideSales.com is a hosted lead management CRM product with built-in dialer and voice messaging technologies for companies who respond to Web leads over the phone.

 

"We are excited about our relationship with Omniture, combining our technologies and making them available on the Genesis Platform," said David Elkington, CEO of InsideSales.com, saying the integration "allows Omniture SiteCatalyst users to link Web analytics with inbound calls generated from toll free numbers on a Web site."

 

InsideSales.com recently added marketing automation products like ResponseVoice after research done with the Kellogg School of Management and MIT "challenged traditional assumptions on lead management and marketing automation," said Ken Krogue, President of InsideSales.com.

 

Last July InsideSales.com announced that Ben Peterson has become the third member of the InsideSales.com Board of Advisors.