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Contact Center Solutions Featured Article

April 17, 2008

Bazaarvoice Achieves Milestone of 10 Billion User-generated Product Reviews

By Nitya Prashant

TMCnet Contributor

Bazaarvoice, a company that hosts social commerce applications, announced that it has served more than 10 billion user-generated product reviews to shoppers worldwide. The company passed the 10 billion milestone last month.

To celebrate, Bazaarvoice has added a real-time review counter on www.bazaarvoice.com. The review counter instantaneously tallies each user-generated review accessed by shoppers on Bazaarvoice client sites.

"The 10-billion-reviews-served milestone reflects the increasing reliance on reviews by consumers, manufacturers, and retailers," said Brett Hurt, founder and CEO of Bazaarvoice. "Each review impression is the opportunity for a customer to read authentic, credible, and relevant content to help them make better purchase decisions - and an opportunity for a retail or service business to build trust in their brand, drive more sales, and increase customer loyalty and satisfaction."

Research from Deloitte, Forrester (News - Alert) Research, Jupiter Research, Nielsen and other analysts has demonstrated the positive impact and importance of reviews in the online and offline shopping experience:

--Consumer recommendations are the most trusted form of advertising — 78 percent versus 34 percent for search-engine ads (Nielsen, October 2007)

--Eighty-two percent of consumers who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte (News - Alert), October 2007)

--Ninety percent of reviewers report that they write reviews in order to help others make better buying decisions, and 66 percent are writing online reviews of offline purchases. (Keller Fay Group & Bazaarvoice, November 2007)

--Eight out of 10 consumers trust brands that offer reviews. (Vizu & Bazaarvoice, August 2007)

Bazaarvoice, launched in January 2006, provides user-generated content features like ratings, reviews and comments to e-commerce sites. Bazaarvoice's reviews have doubled in a year, touching more than one billion reviews per month. In the two years since Bazaarvoice launched, reviews have evolved from being a niche capability to a central part of the research and purchase process. Bazaarvoice clients include over 190 brands globally, including Dell (News - Alert), Macy's, Office Depot, Inc., Overstock.com, PETCO, QVC, and Sears.

"What is really exciting to us right now is the number of clients who are extending the customer voice by adding review content to traditional marketing activities like catalogs, TV, radio, and print," said Sam Decker, CMO of Bazaarvoice. "The 10 billion number, impressive as it is, actually under-reports the reach and impact of ratings and reviews as they become part of the traditional marketing mix for our clients."

Nitya Prashant is a contributing editor for TMCnet. To read more of Nitya’s articles, please visit her columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Best Practices for Implementing a First Contact Resolution Program in the Contact Center brought to you by Enkata.

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