CRM Vendor Soffront Recognized by TMC's Customer Interaction Solutions Magazine
April 09, 2008
CRM vendor Soffront has announced that Technology Marketing Corporation's Customer Interaction Solutions magazine has named Soffront CRM as a recipient of a 2008 CRM Excellence Award.
Customer Interaction Solutions has been a respected publication in the CRM and call center industries since 1982.
"We are pleased to receive this prestigious award for the third year in a row," said Manu Das, Soffront president and founder. "As the leader of mid-market CRM software, we offer a product that helps our customers throughout their entire organization."
A CRM vendor since 1992, Soffront offers a CRM product aimed at mid-sized companies or departments of larger companies. Soffront offers a variety of implementation options including on-demand, on-site, host-to-purchase, and concurrent or named seats.
"Soffront has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses," said Nadji Tehrani, founder and chairman of TMC (News - Alert), publishers of Customer Interaction Solutions.
The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.
Last month Soffront announced that recruitment organization PrincetonOne had adopted Soffront CRM to enhance marketing efforts. "We were looking for a marketing automation product that would help us keep track of our customer's buying habits and increase our communication with customers," explained Megan Graham, director of marketing.
According to Graham, PrincetonOne is using Soffront to "create a marketing database that tracks all customer communication and marketing efforts. We have imported all of our client information into Soffront, and are creating customized surveys." She said the CRM tool's query manager lets the firm "narrow down specific individuals for targeted marketing messages."
The survey module lets PrincetonOne "send out regular surveys to customers, clients, and candidates. Soffront provides us with a customized survey template that is branded appropriately and contains links to our Web site.
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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