Contact Center Solutions Featured Article

CRM Vendor Soffront Recognized by TMC's Customer Interaction Solutions Magazine

April 09, 2008

CRM vendor Soffront has announced that Technology Marketing Corporation's Customer Interaction Solutions magazine has named Soffront CRM as a recipient of a 2008 CRM Excellence Award.
 
Customer Interaction Solutions has been a respected publication in the CRM and call center industries since 1982.
 
"We are pleased to receive this prestigious award for the third year in a row," said Manu Das, Soffront president and founder. "As the leader of mid-market CRM software, we offer a product that helps our customers throughout their entire organization."
   
A CRM vendor since 1992, Soffront offers a CRM product aimed at mid-sized companies or departments of larger companies. Soffront offers a variety of implementation options including on-demand, on-site, host-to-purchase, and concurrent or named seats.
 
"Soffront has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses," said Nadji Tehrani, founder and chairman of TMC (News - Alert), publishers of Customer Interaction Solutions.
 
The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.
 
Last month Soffront announced that recruitment organization PrincetonOne had adopted Soffront CRM to enhance marketing efforts. "We were looking for a marketing automation product that would help us keep track of our customer's buying habits and increase our communication with customers," explained Megan Graham, director of marketing.
 
According to Graham, PrincetonOne is using Soffront to "create a marketing database that tracks all customer communication and marketing efforts. We have imported all of our client information into Soffront, and are creating customized surveys." She said the CRM tool's query manager lets the firm "narrow down specific individuals for targeted marketing messages."
 
The survey module lets PrincetonOne "send out regular surveys to customers, clients, and candidates. Soffront provides us with a customized survey template that is branded appropriately and contains links to our Web site.
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Migrating Your Messaging System, brought to you by Active Voice.
 

Article comments powered by Disqus

Related Contact Center Solutions Articles

Providing Proactive Customer Care Needs to be in Your Plans

We have all experienced it. There is a website, or increasingly an application, that is mission critical to us either personally or professionally, that is inaccessible. Amazingly, it is always precisely when we need it. We go the provider's website and there is no news as to why there is a problem. Their Twitter and Facebook pages say nothing. However, they do contain postings from other disgruntled users. Interestingly and disturbingly the company that constantly bombards us with (I will be ki… [ Read More ]
04/24/2014

Enghouse Announces the Release of Contact Center: Enterprise Version 9.0

Enghouse Interactive recently unveiled the latest version of its flagship Contact Center: Enterprise product. [ Read More ]
04/24/2014

Frontier Communications Opens Customer Service Center in Provo, Utah

New customer service center in Provo Utah to support Frontier Secure business unit. [ Read More ]
04/23/2014

Stratus Video Interpreting Solution Reduces Language Barriers

Stratus Video Interpreting solution helps healthcare providers overcome language barriers in critical care situations. [ Read More ]
04/23/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!