Contact Center Solutions Featured Article

CRM Vendor Soffront Recognized by TMC's Customer Interaction Solutions Magazine

April 09, 2008

CRM vendor Soffront has announced that Technology Marketing Corporation's Customer Interaction Solutions magazine has named Soffront CRM as a recipient of a 2008 CRM Excellence Award.
 
Customer Interaction Solutions has been a respected publication in the CRM and call center industries since 1982.
 
"We are pleased to receive this prestigious award for the third year in a row," said Manu Das, Soffront president and founder. "As the leader of mid-market CRM software, we offer a product that helps our customers throughout their entire organization."
   
A CRM vendor since 1992, Soffront offers a CRM product aimed at mid-sized companies or departments of larger companies. Soffront offers a variety of implementation options including on-demand, on-site, host-to-purchase, and concurrent or named seats.
 
"Soffront has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses," said Nadji Tehrani, founder and chairman of TMC (News - Alert), publishers of Customer Interaction Solutions.
 
The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.
 
Last month Soffront announced that recruitment organization PrincetonOne had adopted Soffront CRM to enhance marketing efforts. "We were looking for a marketing automation product that would help us keep track of our customer's buying habits and increase our communication with customers," explained Megan Graham, director of marketing.
 
According to Graham, PrincetonOne is using Soffront to "create a marketing database that tracks all customer communication and marketing efforts. We have imported all of our client information into Soffront, and are creating customized surveys." She said the CRM tool's query manager lets the firm "narrow down specific individuals for targeted marketing messages."
 
The survey module lets PrincetonOne "send out regular surveys to customers, clients, and candidates. Soffront provides us with a customized survey template that is branded appropriately and contains links to our Web site.
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Migrating Your Messaging System, brought to you by Active Voice.
 

Article comments powered by Disqus

Related Contact Center Solutions Articles

Contact Center Solutions Week in Review: Interactive Intelligence Lync Integration

The Contact Center Solutions Community continues to grow in terms of both jobs and the reach of community interests as this week's news highlights. [ Read More ]
10/25/2014

Case Study: A Web-based Forecasting Solution for Sizeable Contact Centers

Technological advances over the past decade have led to an explosion of data. Companies across all industries are working hard to learn how to harness this data to improve their business operations and run more efficiently. This is the same story for the contact center solutions community - using data effectively can help with workload management and staffing optimization. The case study below demonstrates how two companies, Fourworkx and Shinetech Software, worked together to move workforce man… [ Read More ]
10/24/2014

Westpac Relies on Teradata Insights to Enhance Customer Experience

Australian bank Westpac selects Teradata solutions to get better insights for improving customer experience. [ Read More ]
10/24/2014

No Missing Links with Interactive Intelligence Lync Integration

There can be little denying that the Holy Grail for enhancing customer experiences is to absolutely ensure that the right people have the right tools at the right time to efficiently and effectively respond to customers in real-time. This is the reason so much attention and investment by vendors and their customers alike is being placed on omni-channel capabilities. [ Read More ]
10/24/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!