Contact Center White Papers
The Intelligent
Contact Center
Security Considerations
For an IP PBX and Contact Center
Application Server
Recording and Quality Monitoring
for Regulatory Compliance
INTERNET PROTOCOL COMMUNICATIONS ON THE BRAIN
Research Report All-in-One versus Multi-Point Contact Center Solutions
Security Considerations For an IP PBX and Contact Center
Webinars
Archived: Harnessing Loyalty-Producing Customer Feedback Using Your IP Communication Solution
Archived: The Transition to VoIP: Five Business Signs that Indicate it’s Time
Archived: Remote Agents: Taking Full Advantage of the IP Contact Center
Contact Center Analysis Featured Article
By David Sims, TMCnet Contributing Editor
» More Contact CenterCommunity Stories
April 03, 2008
CRM and Salesforce.com Veteran Dahlberg Hired by Model Metrics
By David Sims, TMCnet Contributing EditorModel Metrics, a Software-as-a-Service (SaaS (News - Alert)) technology and services company, has appointed David Dahlberg its new vice president of marketing.
With 10-plus years of software marketing experience at Salesforce.com, Siebel Systems (News - Alert), and Oracle, Dahlberg is tasked with driving the market strategy for Model Metrics, am SaaS delivery partner of Salesforce.com.
Based on its close partnership with Salesforce.com (News - Alert), Model Metrics and its portfolio of products and services has grown from sales force automation implementations to large-scale products using the company's technology, business process and change management expertise across both customer relationship management (CRM) and non-CRM related initiatives.
Dahlberg said Model Metrics' "bench strength," the "ingenuity" of the technology and products team, and the market opportunity for SaaS has paved the way for "a great Chicago-based success story" for Model Metrics.
Prior to joining Model Metrics, Dahlberg founded Marketing Lucidity, a marketing services firm that provides marketing operations and lead generation services. Previously he was Vice President of Field Marketing, Operations, and International Marketing at Salesforce.com. Prior to Salesforce.com he spent six years at Siebel Systems.
Last September Model Metrics announced the availability of Accelerate4Pharma for Salesforce.
Accelerate4Pharma is an on-demand business application that "changes the way sales teams for pharmaceutical companies manage and share information," company officials say, by "enabling comprehensive pharma-specific CRM functionality in an on-demand application."
The product's features include sample management, signature capture, and call reporting for on-site visits. Developed in Adobe Flex, Accelerate4Pharma is billed as "creating efficiencies for pharmaceutical sales reps via an integrated offline version." The offline capabilities give mobile sales teams call management functionality via multiple devices, including tablet PC, handheld devices or laptop computers.
"The advent of on-demand technology has revolutionized the pharmaceutical sales process," said Adam Caplan, president of Model Metrics. "Automation is nothing new to the pharma industry. Drug companies were early adopters of sales automation software in the 1980s and the industry has embraced CRM for years. Now, on-demand technology has transformed the cumbersome CRM, sample management and call reporting solutions that pharmaceutical companies have struggled with in the past."
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is End-to-end Billing and Network Management, brought to you by Comarch (News - Alert).
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
» More Contact CenterCommunity Stories






