Model Metrics, a Software-as-a-Service (SaaS (News - Alert)) technology and services company, has appointed David Dahlberg its new vice president of marketing. 

 

With 10-plus years of software marketing experience at Salesforce.com, Siebel Systems (News - Alert), and Oracle, Dahlberg is tasked with driving the market strategy for Model Metrics, am SaaS delivery partner of Salesforce.com. 

 

Based on its close partnership with Salesforce.com (News - Alert), Model Metrics and its portfolio of products and services has grown from sales force automation implementations to large-scale products using the company's technology, business process and change management expertise across both customer relationship management (CRM) and non-CRM related initiatives. 

 

Dahlberg said Model Metrics' "bench strength," the "ingenuity" of the technology and products team, and the market opportunity for SaaS has paved the way for "a great Chicago-based success story" for Model Metrics.

 

Prior to joining Model Metrics, Dahlberg founded Marketing Lucidity, a marketing services firm that provides marketing operations and lead generation services. Previously he was Vice President of Field Marketing, Operations, and International Marketing at Salesforce.com. Prior to Salesforce.com he spent six years at Siebel Systems.

 

Last September Model Metrics announced the availability of Accelerate4Pharma for Salesforce.

 

Accelerate4Pharma is an on-demand business application that "changes the way sales teams for pharmaceutical companies manage and share information," company officials say, by "enabling comprehensive pharma-specific CRM functionality in an on-demand application."

 

The product's features include sample management, signature capture, and call reporting for on-site visits. Developed in Adobe Flex, Accelerate4Pharma is billed as "creating efficiencies for pharmaceutical sales reps via an integrated offline version." The offline capabilities give mobile sales teams call management functionality via multiple devices, including tablet PC, handheld devices or laptop computers.

 

"The advent of on-demand technology has revolutionized the pharmaceutical sales process," said Adam Caplan, president of Model Metrics. "Automation is nothing new to the pharma industry. Drug companies were early adopters of sales automation software in the 1980s and the industry has embraced CRM for years. Now, on-demand technology has transformed the cumbersome CRM, sample management and call reporting solutions that pharmaceutical companies have struggled with in the past."