Contact Center Solutions Featured Article

CRM Credited for ClubHotel's 'Recession-Proof' Marketing Program

April 03, 2008

Hospitality Marketing Concepts officials say they're expanding the company’s ClubHotel program, "escalating the worldwide network of over 450 four and five-star hotels to additional key cities in the Asia-Pacific region."
 
The creation of ClubHotel by HMC in 1997 has seen good results, HMC officials say, citing one partner hotel in 2007 "realizing over 100,000 room nights, $15 million in room revenue and $5.5 million in food and beverage revenue solely from ClubHotel members."
 
Company officials claim similar benefits "in major hubs throughout the Asia Pacific, in China, Taiwan, Japan, Philippines, Thailand, Malaysia and Singapore."
 
The announced expansion is directed toward Hong Kong, Shenzen and Macau, with confirmed hotel participation prior to May 1, 2008 receiving high priority. The services of ClubHotel are offered at no cost to hotels, but offer affiliates unlimited access to the global database of HMC for promotional purposes.
 
In spite of a global economic slowdown plaguing the travel industry, Stuart McAusland, Senior Vice President & Managing Director Asia Pacific, called ClubHotel a "recession-proof marketing program."
 
"Our proprietary CRM technology allows hotels to reach thousands of qualified customers and target periods of low occupancy with specific and tailored promotional offers," said McAusland, calling ClubHotel "a powerful marketing tool, regardless if we are in a recession or not."
 
Earlier this year HMC officials said the firm was expanding its ClubHotel program in Europe and North Africa.
 
In 2007, according to HMC officials, ClubHotel generated "substantial revenue" for its European hotel partners, including 29,000 room nights and EUR 2 million in F&B revenue for one hotel group in Portugal, and 6,500 room nights and GBP 900,000 in F&B revenue for a single hotel partner in London.
 
"As demand to join the ClubHotel network has been very strong," HMC officials said in March, "only a limited number of participating hotels will be accepted in each city. Qualifying hotels confirming participation before May 1, 2008 will receive top priority."
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Level the Playing Field With Business VoIP, brought to you by Speakeasy (News - Alert)

 
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Article comments powered by Disqus

Related Contact Center Solutions Articles

Looksery Enables Face to Face Communication Capabilities for Call Centers

Now call centers can handle calls face to face (though avatars) with their customers. Looksery, a company that provides face tracking and modification technologies for real-time video messaging, has made its unique technology available for call centers. This software takes the call center communication to the next step by providing the much needed personal visual interfaces to the entire call process. [ Read More ]
08/01/2014

China Mobile Jiangsu Selects Nuance Communications

China Mobile Jiangsu Branch has selected Nuance's speech and Natural Language Understanding (NLU) technology as to enhance the experience of callers who need service support from the company. [ Read More ]
08/01/2014

Israel HFC Call Center Fields Citizen Concerns Amidst Rocket Fire

The Home Front Command call center is a bastion of safety and information for Israeli residents in this current time of fighting with groups such as Hamas and the rocket fire pummeling the country. [ Read More ]
08/01/2014

Acqueon U-Nexis Now Integrates with UCCX 10.5

Acqueon Technologies is a developer of software solutions for the customer collaboration industry. The company recently announced the availability of its U-Nexis, an outbound solution for the new Cisco Unified Contact Center Express 10.5 platform. [ Read More ]
07/31/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!