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Digicel El Salvador Appoints New CEO

March 31, 2008

Digicel, which is the largest mobile operator in the Caribbean, today announced that it has appointed Jose Antonio Rodriguez to the position of CEO for Digicel El Salvador. In addition, Luis La Rocca, the former El Salvador CEO, has been promoted to vice president of Business Development for Digicel Central America, spearheading Digicel's expansion across the entire region.



Jose Antonio Rodriguez, a native El Salvadorian, has more than 10 years of telecommunications industry experience. He joins Digicel El Salvador having formerly served as Country Manager of Telefónica El Salvador. Rodriguez will leverage his vast telecommunications expertise to drive Digicel's continued growth in El Salvador.

"Digicel is pleased to appoint Jose Antonio Rodriguez to the role of CEO Digicel El Salvador. Given Jose's excellent track record, we are confident he will foster the continued growth of Digicel's El Salvador operation at the phenomenal rate we have seen in recent months," said Kevin White, COO of Digicel Group.

Since its official El Salvador launch last year, Digicel has increased its El Salvadorian subscriber base threefold and grown its market share from five percent to more than 18 percent, successfully competing with the other mobile providers in the market.

As vice president of Business Development for Digicel Central America, Luis La Rocca will be responsible for leading Digicel's expansion efforts across the region, and will be actively involved in the bidding team for the imminent license auction in Panama for which Digicel has prequalified. La Rocca previously held a similar position with BellSouth where he led that company's expansion into Panama, Nicaragua and Guatemala.

"We are pleased to promote Luis to the role of VP of Business Development for Digicel Central America," said Donal O'Shaughnessy, CEO of Digicel Central America. "With a recent license in Honduras and even more opportunities for new licenses ahead, this is a very exciting time for Digicel in Central America. Digicel is entering into this next phase of growth with solid management teams in place to execute against our aggressive business goals."

For more information about Digicel, visit www.digicelgroup.com.

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