The success of insurance businesses relies heavily on maintaining detailed contact information, especially during the annual enrollment season from March to June. As a result, many of these businesses turn to vendors who can provide the IT tools they need.

 

GoldMine Corporate Edition software from FrontRange Solutions (News - Alert) is positioned as an effective IT tool that enables insurance staffs to grasp the big-picture view of the volumes of customer information they manage to make accurate projections and optimal decisions.

 

This FrontRange solution has become the software of choice for MercyCare Health Plans, R&R Insurance Services, RealCare Insurance Marketing and other insurance companies.

 

GoldMine Corporate Edition is a highly configurable solution that delivers centralized contact management capabilities and automated processes for customer communications are ideally matched for this industry’s complex needs.

 

“GoldMine Corporate Edition is a vital tool used by MercyCare to improve our sales analysis and implementation,” said DuWayne Severson, director of sales and network development, MercyCare, in a Thursday statement.

 

“Without the information GoldMine provides us, we might have made wrong decisions regarding costs, lost business and how to go after new business.”

The GoldMine Corporate Edition screens, fields and tabs for insurance agents’ specific data-capture needs allow insurance companies such as MercyCare to collect relevant information in one central database.

In order to streamline activities for the entire team, the software tracks the progress of agents as well as the status of prospects and customers. It also analyzes the data and produces valuable sales feedback n minutes.

 

“Just as insurance agents need to manage prospects through various stages of the sales cycle, GoldMine Corporate Edition enables effective management during every step of the customer relationship management lifecycle,” said Kevin J. Smith, vice president of products, FrontRange Solutions, in Thursday’s statement.

 

“As the insurance business grows ever more competitive, we provide companies with better insights into their sales processes so they continue growing revenues.”

 

This software provides insurance agents with the ability to automate processes and drive referrals by keeping up-to-date records of customers and prospects; maintaining and monitoring a current database for mailing and phone campaigns; and generating lists and selecting the targeted literature with easy multi-level security options; identifying hot prospects and fine-tuning campaigns; and analyzing the sales effort and training new agents.

 

Organizations throughout a variety of industries rely on intelligent data in order to make their business processes more customer-centric and to drive new revenue opportunities. Making strategic use of customer data to drive demand and profitable growth just makes good business sense.