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LoopFuse Announces Custom Events Dashboard for SaaS Based SMBs to

November 16, 2011

LoopFuse is a leading company in sales and marketing automation targeted at small-to-medium-sized businesses (SMB). They recently announced a Custom Events Dashboard. What this will do is allow SaaS enabled companies initiate action depending on when and how users start interacting with their respective products.


The Custom Events Dashboard has been developed based on the recently released custom event functionality which can be had through the LoopFuse API. This is what supports user defined actions that are with the SaaS applications or inside ecommerce shopping cart based interactions.

Business metrics of the likes of cohort analysis, conversion, and retention are what determine SaaS success. This can be handled the right way at the right time for a specific user, with the help of the information provided.

In a release, Tom Elrod, CTO of LoopFuse, said, “SaaS companies now have the ability to automatically respond to end-users based on their behavior within their application. This can include help emails when inactivity is detected, reinforcing the value proposition of a particular feature, or even alerting the sales team when there is a noticeable increase in user activity during a trial.”

LoopFuse OneView accounts that have been paid can utilize the Custom Events Dashboard, allowing for the original levels of visibility and interactivity that were there before the user actually registered within a particular application. Being able to send a user some important information just when they decide to dump a product at the last critical moment or in case they do not complete the task at hand will tell how much of a vital difference there is between retention and churn.

Sean Dwyer, CEO of LoopFuse, said, “With the LoopFuse Custom Events Dashboard, SaaS companies can now act upon user information at the individual level. This is a natural extension of our marketing automation expertise as we are enabling products to do the actual marketing based on user activity inside an application.”

LoopFuse is among the first and perhaps only providers of free marketing automation. They are among the top most in on-demand lead management based solutions that have been created especially for SMBs. Organizations that have made use of LoopFuse have been able to secure 50 per cent increased productivity from both sales as well as marketing departments.


Carolyn John is a Contributor to ContactCenterSolutions. To read more of her articles, please columnist page.

Edited by Rich Steeves



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