Contact Center Solutions Featured Article

ReachForce, a vendor of  on-demand software and data services for targeted lead generation, has announced the general availability of ReachForce Convert, the company's second Software-as-a Service (SaaS) product.

 

The product analyzes Web visitor behavior and market segment patterns using predictive analytics to let B2B marketers target companies based on Web site visit data.

 

ReachForce Convert is used to define patterns of interest and identify market segment opportunities. "By applying custom business rules to score Web visitors based on their activity, marketers are able to determine if a Web visitor is ready for sales follow up or if the lead needs additional marketing to become sales ready," company officials say.

 

"So many marketing dollars are being spent on SEM, SEO, and PPC in effort to drive more Web traffic, yet these initiatives are delivering a less than three percent conversion rate, which means over 97 percent of online marketing dollars are essentially unaccountable from a revenue perspective," said Suaad Sait, ReachForce CEO.

 

Earlier this month ReachForce announced the launch of the ReachForce Partner Network, a consortium of Sales, Marketing and Service/Support Automation vendors.

 

Automation tools are intended to improve the execution and tracking of business processes in marketing, sales and services. ReachForce's role-based contact databases are marketed as improving the effectiveness of marketing and sales initiatives, and supporting these relationships once they are established. ReachForce has already partnered with Salesforce.com.

 

"Our goal in creating the ReachForce Partner Network is to enhance the value of CRM products that enables companies to win new customers," said Sait.

 

ReachForce has brought on Adrian DeVore as Senior Director of Corporate Development to focus efforts on creating and maintaining these relationships. "The CRM landscape can no longer look at these technologies in silos; they need to look at the aggregate value they provide companies running their businesses," said DeVore. "Our goal in building this partner network is to bring the missing ingredient into the mix, decision support dashboards and data."