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Cincom Announces 'Acquire' to Fill in CRM and ERP Gaps

March 11, 2008

New Delhi-based software provider Cincom Systems (News - Alert) announced the first release of its new selling and business acquisition software, Cincom Acquire. The product suite is described by company officials as an "end-to-end selling and business acquisition product for companies that sell complex products and services," designed to "fill the gaps in traditional CRM- and ERP-based systems strategies."

Built on the Microsoft (News - Alert) Office SharePoint Server architecture, the product supports collaborative selling processes. "Our customers' product management, engineering and marketing divisions can now align information and strategies, and move that information closer to the sales cycle," company officials say.
 
The product integrates with "out-of-the-box" Microsoft Dynamics CRM, and integrates with other Microsoft Dynamics ERP systems.

Cincom Acquire's core components are used by manufacturers selling complex engineer-to-order or configure-to-order products to streamline their sales, design, and proposal processes. Cincom officials say their products can reduce proposal generation time from five days to 15 minutes, and decrease time to close a sale by 80 percent.

Cincom Acquire is currently nominated for Microsoft's Office Business Application of the Year.
 
It's good to see this company in the news again; the last time this reporter covered the Cincom was in May of 2005, when it announced an alliance agreement with Intervoice (News - Alert), a converged-voice and data tool producer headquartered in Dallas, to offer a combination of Intervoice's phone-based customer self-service solutions and Cincom's customer experience management software, Synchrony.
 
The pair's combined efforts were to be marketed to companies "looking to enhance the efficiency and productivity of the contact center environments and improve the customer experience," according to Cincom officials.
 
Synchrony was awarded Technology Marketing Corporation's Customer Interaction Solutions Magazine 2004 Product of the Year.
 

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Migrating Your Messaging System, brought to you by Active Voice.

 
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

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