Boomi, a vendor of on-demand integration products, has announced that MDS Pharma Services has implemented Boomi On Demand to integrate its Salesforce CRM application with its legacy on-premise Oracle applications.

Boomi's SaaS (News - Alert) integration app is expected to give MDS Pharma Services operational efficiencies through more accurate data and reporting, the Boomers say.

By integrating its SaaS and on-premise applications and allowing information to flow between related systems, MDS Pharma Services is marketed to both global pharmaceutical and biotech clients.

Boomi On Demand provides integration services without the need for hardware appliances, software packages or coding. Integrations are built visually via point-and-click, drag-and-drop.

Once integration processes are built using Boomi On Demand, they are deployed via a lightweight runtime engine called an "Atom." Boomi Atoms contain the components required to execute an integration process from end-to-end, including connectors, transformation rules, decision handling and processing logic. Atoms can be hosted for SaaS-to-SaaS integration or downloaded behind a customer's firewall.

Last month Boomi launched what company officials call a "fully on-demand integration service" with the general availability of Boomi On Demand.

Bob Moul, president and CEO of Boomi, said the product is "fundamentally redefining the integration market in much the same way that salesforce.com transformed CRM."

Andrew Leigh, the director of integration product marketing at Salesforce.com (News - Alert), said as companies are using Force.com and Salesforce CRM applications, "Boomi has brought the on-demand model to integration."

After a beta customer program that included over 100 organizations ranging from small businesses to some of the largest companies in the world, Boomi On Demand is now available to the general market.

The product makes it possible to link any combination of software-as-a-service (SaaS) and on-premise applications without installing software packages or hardware appliances.

Companies such as CRM vendors Salesforce.com and NetSuite (News - Alert), as well as Revionics, Intacct, SmartTurn and OpSource are working with Boomi On Demand to provide integration between SaaS applications and on-premise applications.

Mini Peiris, the vice president of product management for NetSuite, said Boomi On Demand gives NetSuite customers "the ability to tie NetSuite to peripheral applications" with an integration product allowing data transfer into NetSuite.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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