CRM Platform from Graham Picked by Crazy John's

Glasgow-based Graham Technology has announced that it has successfully rolled out a company-wide CRM platform for Australian mobile phone retailer, Crazy John's. The platform is based on ciboodle, Graham Technology's customer interaction platform, and represents the first deployment of the software in Australia.

Crazy John's is Australia's largest independent mobile phone retailer with over 100 retail outlets across six states, two mainland territories and three time zones, employing over 700 staff. The company recently launched its own mobile virtual network, and ciboodle provides the underlying CRM and sales platform.

"The evolution of Crazy John's has to be supported by the right kind of technology platform," said Stephen Tuffley, Head of Operations at Crazy John's. Ciboodle is Graham Technology's flagship customer interaction software for contact centers, what the Grahamites call "a refreshing alternative to the rigid CRM and telephony software packages prevalent in today's call centers."

While Graham Technology has had an established presence in Australasia for some years, with customers including Energex, MBF Group and Telecom New Zealand (News - Alert), the Crazy John's deployment is the first implementation of ciboodle in the region.

In late January Graham Technology, which sells business software and services, announced it had delivered the underlying technology platform that drives MoveMachine, the online portal from property firm ESPC, designed to be a one-stop-shop for buying and selling homes.

With a membership of around 250 solicitor estate agents, ESPC has helped to sell over £3.5 billion of residential property in the UK over the last 12 months.

Since 14 December 2007, every home put on the market in England and Wales, no matter what size, must have a Home Information Pack. A similar scheme will be introduced in Scotland in late 2008.

MoveMachine is a Web site designed to help guide users through the new property selling process, from information on HIPs and their benefits to ordering a HIP itself. MoveMachine also has a corporate member portal, which is used by member estate agents and solicitors in the production of HIPs.

In addition to MoveMachine, Graham Technology has also delivered a contact center platform based on ciboodle, the company's flagship software product. The contact center incorporates a number of case and contact management features, along with workflow and reporting functionality.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

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