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CRM Seller Dominion's Boat Trader Division Announces Better Web Site

February 19, 2008

Boat Trader, a division of CRM seller Dominion Enterprises, has redesigned its Web site to make finding, selling and researching boats and marine accessories easier.
 
New features for boating enthusiasts include an enhanced Browse section where shoppers can search by type, dealer or custom builder. The top manufacturers are also listed beneath descriptive photos of each boat type. Consumers can also locate a dealer with an interactive map tool or advanced search options.

 
Also new is the price checker tool that allows users to search specific boat makes for high, low and average prices in their area.
 
Last month Dominion Enterprises acquired substantially all the assets of AVV, which sells an Internet Lead Management software product, Web Control, for $22.75 million.
 
Founded in 1995 and headquartered in that silicon nexus of Westerville, Ohio, AVV provides lead management and polling support to over 2,300 automotive dealerships nationwide and employs 42 people.
 
Web Control received Auto Dealer Monthly's 2007 Dealers' Choice Diamond Award as the industry's top-rated customer relationship management tool based on productivity, vendor support and dealership value. Autobytel bought AVV in 2003.
 
Conrad Hall, president and chief executive officer of Dominion Enterprises, said acquiring the Web Control tool "brings accountability and tracking to the automotive sales process so that dealers can sell more cars."
 
"The increasing number of sales leads coming from the Internet requires dealers to have a system in place to manage those leads," said Robert Berndt, president of Dominion Enterprises' automotive group, adding that Ed Braunbeck, vice president and general manager of AVV, will continue to lead the business.
 
Dominion Enterprises' automotive group portfolio includes Autobase, a vendor of customer relationship management (CRM) tools.
 
Lori Stacy, vice president of Boat Trader, said the site has been re-engineered to improve the "path for users to get information." Three main buttons, "Find," "Sell" and "Research," take visitors to information. The "Find" button provides instant access to more than 125,000 boats for sale -- what company officials call "the Internet's largest database of boats." The "Sell" button guides sellers through a process for selling their boat, and ten points if you can guess what the "Research" button offers.
 
Other features include My Trader account, formerly My Marina, which has vehicles saved from all TraderOnline.com's family of sites, as well as a Click to Call tool.
 

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David Sims is a contributing editor for ContactCenterSolutions. To read more of David’s articles, please visit his columnist page. He also blogs for ContactCenterSolutions here.

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