CompanionLink Software, a vendor of mobile sync products, has released a wireless synchronization product for BlackBerry (News - Alert), Windows Mobile and Palm OS mobile devices.

 

The CompanionLink Professional software package has an option to wirelessly synchronize information with various CRM and contact management products and Web-enabled mobile devices so users can access and update their CRM contacts, schedules, and notes from anywhere.

 

The software synchronizes data with ACT! by Sage, FrontRange GoldMine, IBM Lotus Notes, Novell (News - Alert) GroupWise, Time & Chaos, Google Apps, Microsoft Outlook, and Palm Desktop databases.

 

Information can be synchronized in two ways: wired sync or wireless sync. Wired synchronization requires the mobile device to be docked to the computer, and wireless synchronization allows data to go from the CRM database to the user's mobile device using CompanionLink Software's wireless synchronization service.

 

"Wireless synchronization is where the future of mobile devices and data synchronization is headed," said Rushang Shah, Director of Marketing at CompanionLink Software.

 

CompanionLink Professional retails for a one-time charge of $99.95 per user. The wireless synchronization service is $9.95 per month per mobile device. A 14-day evaluation version of the software can be downloaded at www.companionlink.com/downloads. The wireless synchronization service is free during the evaluation period.

 

This past July, fresh off pictures of exultant shoppers brandishing the first iPhones purchased, came news that CompanionLink Software had released CRM synchronization for the Apple iPhone (News - Alert).

 

CompanionLink sells to mobile professionals who "don't use Outlook as a primary customer relations tool," company officials say proudly. By extending iPhone synchronization to a dozen other platforms, CompanionLink is offering a product delivering two-way synchronization of all contacts and calendar events.

 

Users of industry standard CRM applications will have their alarms, phone look-ups, and travel directions fully available on the iPhone, company officials promise.

 

"The mapping, Web browsing and calendar capabilities of the iPhone make it extremely compelling for today's mobile professional," says Wayland Bruns, CEO of CompanionLink Software. "The iPhone is a leap in value over every prior handheld."

 

CompanionLink is available in two versions: Express and Professional. Both versions support iPhone synchronization and start at $49.95. The current implementation requires Microsoft (News - Alert) Outlook to be installed. A direct sync that works without Outlook is anticipated in the current quarter.