"BT is entering a new era to become the complete service provider, from selling data to video streaming," said Mark Smyth, SLM Business Executive at BT. "It is crucial for us to increase customer satisfaction and win new and renewal contracts while reducing manpower and delivery costs. Digital Fuel's ability to manage services better than any other software provider in the market, its extensive knowledge of the business space and its commitment to ensure that a successful business relationship and partnership is established were keys to our decision."

BT's global standardization of Digital Fuel uses ServiceFlow to manage Service Catalog, Service Financial Management and Service Level Management with its customer- facing approach toward distributors and customers, and as well as managing service with its suppliers. Widespread deployment of Digital Fuel's solution is expected to facilitate BT's customers, ranging from large-scale government ICT projects to hundreds of individual MPLS clients, in transforming its services organization into a competitive advantage by reducing costs and creating greater value for the business units.

"The fact that BT chose to standardize on Digital Fuel is a major testament to the importance and value of our solution for one of the most innovative, customer-driven services organizations in the world," Digital Fuel President and CEO Yisrael Dancziger stated. "By providing a standard platform for managing BT's broad array of services, partners and customers, Digital Fuel will increasingly become a strategic driver of business value throughout the organization. This is exciting and we look forward to continuing our successful, long-term partnership."

BT has teamed up with Siemens (News - Alert) to provide outsourced global IT services. The relationship enables customers to rely on the ability of the two companies to deliver technology and services in line with their customer's expectations and business objectives. Based on successful implementations, Siemens became Digital Fuel's first-of-many certified delivery partners, strengthening its affiliation with both companies.
 
"Siemens is delighted to extend their relationship with both Digital Fuel and BT through the award of this contract. Siemens will provide the supporting implementation and professional services building on their existing experience of implementing Service Flow at enterprise-wide scale," Elwyn Jones, Siemens Group Account Director for Telco commented. "This is another significant step in our relationship with Digital Fuel and illustrates the compelling value of the Service Flow product's capability and Siemens' extensive implementation experience."

Tracey Schelmetic is editorial director for CUSTOMER INTER@CTION Solutions. For more articles please visit Tracey Schelmetic’s columnist page.