Boomi, an on-demand integration vendor, has launched what it calls a “fully on-demand integration service” with the general availability of Boomi On Demand. Bob Moul, president and CEO of Boomi, said the product is “fundamentally redefining the integration market in much the same way that salesforce.com transformed CRM.”

 

Andrew Leigh, the director of integration product marketing at Salesforce.com (News - Alert), said as companies are using Force.com and Salesforce CRM applications, “Boomi has brought the on-demand model to integration.”

 

After a beta customer program that included over 100 organizations ranging from small businesses to some of the largest companies in the world, Boomi On Demand is now available to the general market.

 

The product makes it possible to link any combination of Software-as-a-Service (SaaS (News - Alert)) and on-premises applications without installing software packages or hardware appliances.

 

Companies such as CRM vendors Salesforce.com and NetSuite (News - Alert), as well as Revionics, Intacct, SmartTurn, and OpSource are working with Boomi On Demand to provide integration between SaaS applications and on-premises applications.

 

Mini Peiris, the vice president of product management for NetSuite, said Boomi On Demand gives NetSuite customers “the ability to tie NetSuite to peripheral applications” with an integration product allowing data transfer into NetSuite.

 

Boomi uses what it calls Visual Integration Technology, where users build, deploy, and manage integrations using only a Web browser, working visually with point-and-click, drag-and-drop. No coding is required. Once integration processes are built, they are deployed via a runtime engine called an Atom. Atoms contain components for executing an integration process from end-to-end, including connectors, transformation rules, decision handling, and processing logic.

 

Early in December, Salesforce.com announced it will reach its next major milestone this month, surpassing one million paying subscriptions on its award-winning service.

 

Company officials say they’ll achieve this milestone due to industry momentum and customer adoption of the Force.com Platform and Salesforce CRM application suite, which has expanded from four to six applications with the addition of Salesforce Content and Salesforce Ideas.

 

Additionally, there has been rapid adoption of the developer preview of Visualforce as more than 3,400 developers already have created more than 5,800 custom interfaces with the new User-Interface-as-a-Service component of the Force.com platform.

 

Marc Benioff (News - Alert), chairman and CEO and a man never at a loss for words, said it took seven years to reach the first 500,000 paying subscribers “and only another 16 months for the second 500,000. That’s incredible global momentum and adoption for businesses of all sizes. For a million subscribers around the world, it’s truly The End of Software.”

 

In November Salesforce.com reported a 74 percent increase in net income for the third quarter, aided by a 48 percent surge in revenues.