Cloud9 Analytics, which sells on-demand sales analytics applications, has added two executives to its management team.
Per Brondum Jakobsen, formerly vice president of product strategy at Salesforce.com, is the new senior vice president of product management, and Stephan DeRodeff, previously the CTO at Bridgeway Systems, is the new senior vice president of engineering.
Swayne Hill, chief executive officer, announced the hires, citing "enormous demand for our products since launching Cloud9 Analytics last year."
Prior to joining Cloud9, Jakobsen led product management and development teams for enterprise vertical product offerings at Salesforce.com. He's also worked for Sigaba, Ventaso, Onwire Technologies and Oracle.
DeRodeff was chief technology officer at Bridgeway Systems. Prior to Bridgeway, he was vice president of broadband technologies for Covad Communications.
In September Cloud9 Analytics made its debut with a pair of on-demand sales analytic applications that promise to "boost sales team effectiveness and increase sales," including a service that delivers key sales reports directly to sales managers' mobile devices, company officials say.
Already in use by over twenty Salesforce.com customers, Cloud9's analytic applications are billed by company officials as able to "transform Salesforce into a selling machine that accelerates sales cycles, uncovers new revenue opportunities, promotes
team selling and improves revenue predictability."
With "half of all reps missing their sales quotas and a 40 percent annual turnover rate," said Jim Dickie, Managing Partner of CSO Insights, "the sales function in most organizations is clearly broken. Though CRM systems were supposed to help, four out of five sales VPs say CRM alone does nothing to increase sales."
The athletic Dickie characterized Cloud9 as "enabling CRM to finally deliver on its original promise to increase sales."
The free Cloud9 Messenger application automatically generates weekly "What's Changed?" reports and sends them by e-mail to mobile devices. Cloud9 Messenger keeps sales managers up to date by detailing changes in forecast and pipeline, and calculates percent pipeline coverage for each team member, all without the need to install or configure any software.
In July Cloud9 announced that it closed a $5 million round of Series A funding. InterWest Partners led the round, with participation from Leapfrog Ventures.
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David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.
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