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CRM for SMB Vendor Dovarri Sold to Greater Sooner

January 08, 2008

Greater Sooner Holdings has announced today that it has signed a definitive acquisition agreement to acquire 100 percent of Dovarri, Inc. Shareholders of Greater Sooner Holdings, Inc. will receive one share of Dovarri for 150 shares of Greater Sooner Holdings, Inc. Dovarri's common stock began trading on a split-adjusted basis yesterday.


The value of the stock traded on the Frankfurt Exchange will be automatically adjusted after a reverse split in the America. Dovarri, a long-term partner with Hewlett-Packard, sells CRM and SFA software.

Dovarri's a company that hasn't been on radar much recently. In June 2006 OpSource has announced today that Dovarri, then described as "a vendor of sales software for customer relationship management (CRM) and sales force automation (SFA)," had chosen OpSource Optimal On-Demand for its PRO-One suite of applications as a software as a service offering.

Dovarri PRO-One software at the time integrated with Microsoft Outlook and provided centralized account management with intelligent tools that focus a sales force on action items.

Geary Broadnax, President and CEO of Dovarri said in 2006 that his company has worked with traditional hosting companies, and said OpSource has acceptable levels of technical support, system analysis and error tracking: "OpSource will actually monitor our code to make sure our application is performing the best it possibly can."

Broadnax claimed that "if one of our customers calls for support, OpSource responds within two minutes -- guaranteed."

Dovarri announced in January 2006 the launch of the PRO-One Plus Edition of Dovarri Version 6.0. Pro-One Plus was designed specifically for individuals or small business sales professionals, giving them enterprise-class sales force automation software features.

Offered for $19.95 a month, the Dovarri PRO-One product was designed for single users and small businesses of less than 10 employees. It includes synchronization with Microsoft Outlook so that all documents -- contacts, sales opportunities, notes, activities, purchase histories, and e-mails -- can be accessed from one place as well as a full set of SFA features offered across the entire Dovarri family of hosted products.

Dovarri PRO-One Plus, a collaborative version of the PRO-One product line, accommodates up to five users and offers additional mobile and remote access features beyond the basic PRO-One line.

Late in 2005 the company announced that it was shipping Version 6.0, designed with what company officials describe as "enhanced sales lead generation, real-time prospecting and improved workflows in four separate editions aimed at single users, small and medium businesses and enterprises."

Dovarri 6.0 was a slimmed-down version of its full-scale offering, breaking out functionality into tailored products marketed to the small to mid-sized companies, as well as larger enterprises. The company describes them as "packaged to grow as sales organizations expand."

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David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page

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