Contact Center Solutions Featured Article

RFID: Coming Soon to CRM Near You

January 02, 2008

One area First Coffee's going to start keeping more of an eye on in 2008 is RFID, radio frequency identification. Why? Oh, it's predicted to grow 20 percent between now and 2016 and we all know all tech analysts' predictions always come true. And that it can't grow at that ridiculous pace without some heavy CRM buy-in, either.

The CRM industry is slavering for exactly one thing -- more information on their customers. And that's exactly what RFID gives.

In the CIO "Hot Jobs" feature last month listing "RFID Engineer," it's noted that "applications for tracking technology are limitless, and more uses for RFID will be developed as chip prices decrease and standards are introduced." Interestingly, the "Desired Skills" include "in a retail environment, ERP, CRM, distribution and supply chain management experience strengthen candidates."

But mainly we're going to be keeping more of an eye on RFID because, friends, RFID is going to be keeping more of an eye on you.

As The Washington Post has reported, the American government will soon offer "passport cards" equipped with electronic data chips to US citizens who travel frequently between the United States and Canada, Mexico or the Caribbean. The cards are $45 and can't be used for air travel.

No, it's not exactly an RFID passport -- those cost $97 and contain a radio frequency chip that can only be read at a distance of three inches, the Post says. Plan opponent Ari Schwartz, deputy director of the Center for Democracy and Technology and a guy who knows how to turn an eye-catching soundbite, told the Post the problem with the card is that it uses a standard that wasn't meant to track people: "It's not made as an identity document. The technology they're using was designed to track goods -- pallets of toilet paper at Wal-Mart."

CRM baby, all the way.

----------

David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

Today’s featured White Paper (News - Alert) is titled VoIP Doesn’t Require Any Phone Equipment Investment, brought to you by Accessline.

Article comments powered by Disqus

Related Contact Center Solutions Articles

JD Power VoX: Holistic Approach to Customer Experience Monitoring and Management

One of the more interesting challenges in a world where enhancing the customer experience is now at the top of C-level lists everywhere is how to analyze and optimize those experience to drive financial results. For over 45 years, Westlake Village, California-based J.D. Power has specialized in helping organizations better understand the voice of the customer, and they have just introduced something that is sure to capture executive attention. [ Read More ]
03/27/2015

AsiaPay Partners with Semafone for Secure Telephone-based Payments

Asia-Pacific electronic payment service provider AsiaPay recently announced that it has partnered with Semafone, a secure payment technology developer, to allow AsiaPay customers to complete telephone-based payments in its operating regions. [ Read More ]
03/24/2015

Cisco Brings Omnichannel Context to its Contact Center Solutions

Cisco Systems has expanded its contact center solutions with the addition of Context Service. The new cloud-based service, which Cisco is offering at no additional charge to its contact center platform customers, provides organizations with a complete view of their customers by aggregating customer information across all channels. [ Read More ]
03/17/2015

Interactive Intelligence Launches Latest PureCloud Services

Since revelation of its Amazon Web Services (AWS)-enabled multi-tenant enterprise collaboration and communications PureCloud platform in June of 2014, customer experience solutions provider Interactive Intelligence has been right on target with the announcement of new platform functionality. In January PureCloud Directory? was announced, and the rollout continues with the announcement of its latest additions: PureCloud Collaborate? and PureCloud Communicate?. [ Read More ]
03/16/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!