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InsideSales.com and SiteTuners Become Strategic Partners

May 04, 2011

InsideSales.com has entered a strategic partnership with website conversion and optimization experts SiteTuners. According to the terms of the partnership, InsideSales.com will integrate its award-winning dialer and telephony technologies with SiteTuners’ proprietary TuningEngine split and multivariate testing tool.


"This partnership provided a completely unique solution to drive more success from online and offline marketing efforts," states David Elkington, InsideSales.com CEO, in a statement. "The trend in business is to provide managers and leaders with more accurate, up-to-the-minute data about what's working in their process. We want to help companies 'connect the dots' between their online marketing and offline sales conversions performed over the phone."

"Most of the value that some companies derive from their landing pages is from the inbound phone calls," says Tim Ash, SiteTuners' CEO. "Unfortunately, traditional landing page testing tools only measure what actually happens on your website. So the value of the phone leads is completely ignored, and the testing is distorted and only optimizes the form-fill on the landing page. By combining our TuningEngine with InsideSales' ability to track phone calls we have created a unique testing platform for companies that use a combination of online forms and phone leads."

"The integration with the SiteTuners TuningEngine provides a solution unlike any we have seen. The combination of the InsideSales.com call tracking capabilities with the SiteTuners conversion testing intelligence gives companies insight into conversion data previously unavailable," explains Thomas J. Purdy, InsideSales.com Director of Technology. "The companies involved in our Beta program have had fantastic success."

The first company to combine dialer technology in a hosted CRM, InsideSales.com pioneered the Lead Response Management (LRM) industry using landmark research on the significant effect of responding to web leads immediately. The company was recently recognized as a CODiE Award Finalist for 2011 in the Best Marketing/Public Relations Solution category. Other finalists in the category include Adobe Systems and the Dow Jones Company.


Rahul Arora is a ContactCenterSolutions contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves



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