Concursive Corporation, formerly Centric CRM, a vendor of open source Customer Relationship Management, content management, and Enterprise 2.0 technologies, has released a new version of its core software suite.
The new application, Concourse Suite 5.0, "integrates CRM, Web site creation, content management and Enterprise 2.0 technologies into a complete front office product," according to the Concursiveans.
A Java-based application with a standards-based plug-in architecture, Concourse Suite 5.0 allows third-party developers to integrate applications and share data with key company applications including HR, financial, inventory and delivery, and logistics systems.
Company officials say it's designed for deployment across the extended enterprise, allowing larger organizations to have simultaneous on-premise and multi-tenant deployments which share information and collaborate across divisions and workgroups.
Modules within the suite include Concourse CRM, Concourse Web, Concourse Content, and Concourse Team, incorporating traditional CRM functions with Web site authoring, content management, and Enterprise 2.0 collaboration features.
"For some time, our vision and product development have been expanding beyond the bounds of traditional CRM. CRM traditionally focused on aggregating large amounts of customer data segregated into the three silos of salesforce automation, marketing automation, and customer service. For those who actually are familiar with the term CRM, it often brings to mind visions of large, late and over-budget IT projects enacted by big companies," Michael Harvey, Executive Vice-President of Concursive, said.
For ConcourseSuite 5.0, within a single application, "a business can now stage and manage all of its Web content, tie that content directly to contact information in the CRM, grant portal access to users, publish the product catalog that it maintains within its CRM to an integrated e-commerce system, set up workspaces for team collaboration that include discussion forums, news postings, and project plans," and more, Harvey said.
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David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.
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