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December 04, 2007

CRM Partnership Announced by Iron, Optus for Agriculture Dealers

By David Sims


Iron Solutions and Optus have announced a partnership to "enhance the efficiency and value Quote Pro Sales Suite delivers to agriculture equipment dealers in North America with value-added sales of NEC (News - Alert) key systems," according to officials from both companies.
 
In addition, Iron Solutions announced its Quote Pro Sales Suite has been certified for integration with NEC's key telephony systems. This agreement was initiated by Optus, a distributor of NEC key and IP telephony systems.
 
For two years running, NEC has been ranked first in worldwide enterprise telephony equipment and key systems market share by Gartner (News - Alert). The enhancement to Iron's QPSS now allows equipment dealers using NEC key systems to connect with their customer's profile, appraisals, quotes, and purchase history.
 
Upon receipt of a customer's phone call, the NEC console within Iron's QPSS recognizes the customer's phone number and through an auto pop-up feature, displays key contact information from the database automatically onto the dealership's computer screen.
 
"From equipment appraisal guides to inventory management to fully-integrated CRM tools," Iron Solutions has sold products to equipment dealers throughout North America, said Scott Derksen, Senior Vice President, Technology and Development.
 
"Quote Sales Suite is a complete Sales Management software solution for equipment and tractor dealers to improve profitability and communication in their sales department across all dealership locations."
 
"Mergers and consolidations throughout the equipment dealer industry are increasing the number of multi-site dealerships with centralized management. The ability to network multiple sites together into a single business communication solution brings significant productivity and customer service enhancements," said Ed Martin, vice president of Optus.
 
Iron Solutions sells Equipment Market Intelligence for used agricultural, industrial and outdoor power equipment. Optus has been selling businesses telecommunications products for 16 years.
 
Earlier this year NetSuite (News - Alert) and Iron announced that both companies have entered into an alliance to develop and offer industry-specific software solutions targeting thousands of tractor dealers throughout the country.
 
Under terms of the deal, NetSuite's SuiteBundler is the technology enabling the deployment and management of the new offering from Iron, built on NetSuite using the SuiteFlex application development, customization and integration platform.
 
The product "combines the power of NetSuite's lead-to-quote-to-order management capability with Iron's data and family of products," according to Iron officials.
 
Want to learn more about the topic covered in this article? Check out TMCnet’s White Paper Library, a collection of in-depth information on relevant topics affecting the IP communications industry. This information is free to registered users.
 
David Sims is a contributing editor for TMCnet, covering the customer relationship management (CRM) and call center industries. He also blogs for TMCnet here.


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