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Selltis, a vendor of on-demand customer relationship management (CRM) software for end-to-end sales process automation, announced that it has received venture funding from Advantage Capital Partners and Enhanced Capital Partners. The proceeds will be used to launch the next-generation version of the company's namesake CRM product, Selltis Sales 5.0, which is delivered via a SaaS, Selltis officials say.

 

Founded in 2000, Selltis sells a range of CRM software for technical and industrial sales organizations. The company's software is used by manufacturers and distributors in such vertical markets as electrical, power generation, process control.

 

Expanding on the company's "hyperrelational" technology that offers "many-to-many" data linking, the Selltis Sales 5.0, planned for general availability in early 2008, allows users to "manage all aspects of the customer and partner relationship lifecycle."

 

This "Link The Way You Think" approach provides the "capability to proactively manage complex, team sales environments," company officials say.

 

"We are not just bringing to market a new product but truly shaping a new mindset within SFA/CRM to empower customers to 'link the way you think' through a complete sales process automation tool," said David Erath, CEO, Selltis.

 

In October CRM vendor Infusion announced it had secured funding of $9 million from MDV-Mohr Davidow Ventures, a Silicon Valley venture capital firm. It's Infusion's first round of venture financing.

 

Company officials say they'll use the financing to "accelerate customer acquisition via increased sales and marketing efforts" and "enhance its CRM software built specifically for true small businesses," which Infusion defines as "owner-run organizations with 2-50 employees that have grown organically."

 

The salient difference between TSBs and other small businesses, Infusion officials think, is that "these businesses do not have layers like larger organizations, and thus automation of business processes via easy-to-use technology is highly desired."

 

"Infusion's approach to CRM technology, strong customer traction among small businesses, and management team have enabled the company to capture a notable share of what we believe to be a very significant market opportunity," said Nancy Schoendorf, MDV general partner and an Infusion Software board member.