TARGUSinfo, a provider of On-Demand Insight, announced its On-Demand Identification and On-Demand Lead Scoring solutions are powering Vocé, the interactive voice response (IVR) system of Marketing Architects, a full-service advertising agency.
Vocé is Marketing Architects’ custom-built technology platform to manage, qualify and close customers by phone. Marketing Architects manages creative development of advertising, media buying, response management and conversion strategies for direct response clients on a national scale.
“We’ve greatly enjoyed partnering with TARGUSinfo. They are a key strategic partner, offering ideas and creative solutions that focus on making our IVR platform,” said Nicole Holte, director, Conversion Solutions, Marketing Architects, in a statement. “At the end of the day, we have a mutual goal of improving performance and experience for our clients and their callers.”
TARGUSinfo’s On-Demand Identification and On-Demand Lead Scoring solutions are optimizing consumer interactions within Vocé. TARGUSinfo solutions provide insight about consumers in real-time and help route calls to appropriate agents. TARGUSinfo solutions processed eight million phone calls in Vocé.
“Marketing Architects is redefining the direct response space. As they continue innovating, TARGUSinfo is excited to be on the frontlines helping to quantify their interactions with consumers and ultimately helping to build a better relationship with those consumers,” said Paul McConville, senior vice president, Sales and Marketing, TARGUSinfo.
The TARGUSinfo On-Demand Lead Identification and Lead Scoring solutions are powered by its technology platform, IAN, which powers more than 1,200 U.S. businesses with more than 140 billion queries in real-time.
Top brands in the U.S. used TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions.
Recently, TARGUSinfo announced that Virginia College, a college of Education Corporation of America, chose TARGUSinfo On-Demand Lead Scoring solution to improve its lead development process.