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IEnterprises Announces CRM Wireless App for Microsoft Dynamics

November 15, 2007

IEnterprises, which styles itself the "wireless customer relationship management (CRM) experts," announced the availability of its pre-built wireless CRM application, Mobile Edge, for Microsoft Dynamics CRM customers.

 
Mobile Edge lets businesses access CRM information from Microsoft Dynamics CRM on the BlackBerry smartphone. Contacts, account cases, opportunities, and call reports, you name it, anytime, anywhere.
 
"Remarkably easy to use," according to iEnterprises officials, Mobile Edge is a "configurable Web Services-based application that retains the data integrity and security of the Microsoft Dynamics CRM system and BlackBerry smartphone."
 
The product offers hosted and/or on premise deployment and can be configured to support any language, so fields and actions are shown in the user's preferred language. It supports custom Microsoft Dynamics CRM Objects, and as a pre-built application, there is no development platform required and no need for hefty customizations or consulting costs.
 
In October iEnterprises, announced what company officials are calling "a major automation upgrade to its iExtensions CRM Domino/Lotus Notes software," pitched at "enabling small and medium sized businesses."

With iExtensions CRM 6.5 new automated functionality, "given the automation runs through the entire CRM product," company officials say, "users can pre-populate, trigger, or issue notifications by allowing macros to run when opening, editing or saving any data" in the product.

These macros give CRM automation ease of use and flexibility, company officials say: "When a user adds a new lead, for example, iExtensions CRM's automation can assign the lead to an internal sales representative or partner. The representative can then directly contact the lead by clicking on the URL."

The automation is being marketed as making scheduling and following up on sales procedures and performance easier, as tasks -- "no matter how simple, multi-step or complex" -- can be triggered either one or multiple times daily. "For example, sales representatives can be prompted with documentation and instructions at each step of the sales process," company officials say.
 

Want to learn more about the topic covered in this article? Check out ContactCenterSolutions’s White Paper Library, a collection of in-depth information on relevant topics affecting the IP communications industry. This information is free to registered users.

 
David Sims is a contributing editor for ContactCenterSolutions, covering the customer relationship management (CRM) and call center industries. He also blogs for ContactCenterSolutions here.



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