Contact Center Solutions Featured Article

November 15, 2007

Parature Partners With TMA Resources for Association Management Software

By David Sims


Parature, a vendor of on-demand customer support and help desk software, has announced a partnership agreement with TMA Resources, a vendor of association management software.
 
Organizations soon will have the opportunity to integrate Parature's on-demand customer support software with TMA Resources' flagship software, Personify. Integrating the two software systems will allow organizations to "extend Personify's current customer service capabilities by providing their members with the ability to submit questions online, search an online knowledge base for answers, read documents to learn more about a topic of interest and participate in discussion boards," according to the Parature officials.

The integration will enable TMA Resources' clients to synchronize customer information and inquiries between Parature's customer support software and Personify, the primary source for storing all customer data.
 
The Parature suite of modules is integrated into one product allowing organizations to manage support needs. This online software provides tools necessary to resolve issues.
 
Edi Dor, TMA Resources CEO & President, said integrating Personify with Parature's customer service software "will enable associations to improve member and customer relations via the Web, which in turn may improve members' perceived value of their membership."
 
Earlier this week Parature announced the release of a free white paper offering customer support professionals insight on the Software-as-a-Service (SaaS (News - Alert)) model versus implementing software on-site. The paper, titled "10 Reasons to Get Your Support Software as a Service" is available online at http://www.parature.com/res_whitepapers.aspx.
 
Providing customers with superior customer support is often an invariable challenge within many organizations. "Taking advantage of the many benefits that the on-demand support model can provide helps to facilitate and ensure optimal performance within organizations, allowing them to provide their customers with the quality of service they demand," Parature officials say.
 
The SaaS model empowers every company, independent of size, with the ability to better compete within their space, company officials believe: "Perceived barriers that once kept many organizations hesitant to explore the on-demand model are rapidly dissipating. The white paper explores the top reasons companies cite for opting to get their CRM functionality on-demand rather than implementing software in-house."
 
Last month the Vienna, Virginia-based vendor announced the formation of its 2007-08 Advisory Board, described by company officials as "executives who will contribute to the company's continuous growth and success by sharing their invaluable and diverse industry knowledge," as well as their vision of the on-demand software industry.
 
Want to learn more about the topic covered in this article? Check out TMCnet’s White Paper Library, a collection of in-depth information on relevant topics affecting the IP communications industry. This information is free to registered users.
 
David Sims is a contributing editor for TMCnet, covering the customer relationship management (CRM) and call center industries. He also blogs for TMCnet here.


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