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Contact Center Solutions Analysis Featured Article
November 15, 2007
LongJump Intros CRM App for E-Mail Campaign Management
By David Sims, TMCnet Contributing EditorLongJump, a vendor of on-demand business apps, has introduced a new full-featured application, E-mail Campaign Manager, to its expanding suite. The product includes a visual dashboard and a step-by-step process that salespeople and marketers can use to build and track e-mail campaigns.
Unveiled in September, LongJump provides a catalog of customizable, interconnected applications aimed at small to medium-sized businesses (SMBs).
LongJump users pay a monthly fee for access to LongJump E-mail Campaign Manager, and a catalog of other business applications including CRM, sales force automation and deal tracking. Users of the LongJump Campaign Manager get 250 free e-mail messages each month, with pay-as-you-go pricing based on the number of e-mails sent. Companies can add new users and buy only what they really need.
The E-mail Campaign Manager is billed as being able to help "improve campaign results through better integration between Marketing and Sales department processes," according to LongJump officials: "For example, it lets Sales or Marketing automatically schedule a call back task for a sales person when a prospect has opened and clicked an e-mail containing the latest newsletter."
LongJumpers say the product can review all previous campaigns directed at a particular customer, and combine e-mail templates with simple mail-merge features, build and manage lead lists for sales teams.
As part of its announcement, LongJump has also opened up its platform to third-party integration, announcing its first partnership with VerticalResponse, a vendor of self-service e-mail and direct mail services.
This partnership with VerticalResponse "solves one of the biggest CRM issues: affordable, integrated e-mail marketing" products, says Pankaj Malviya, founder and CEO of LongJump. "This partnership also signals LongJump opening up its platform to third-party integration."
LongJump is a service of Relationals, a privately-held provider of on-demand CRM and SFA business applications to more than 100 enterprise companies.
In September, offering "something a little different," LongJump formally introduced a catalog of Web-based business applications for small and medium-sized businesses (SMB) to manage people, information, and processes.
The suite introduced an online marketplace of Web-based applications in functional business areas such as Finance, Marketing and HR, for small and medium-sized businesses to "use to improve worker efficiency, information management and collaboration among internal and external teams," according to LongJump officials.
The product's online marketplace lets users with no programming skills create, publish and share their own situational applications that solve a specific business problem.
LongJump officials say the company is a hybrid of "two ends of the spectrum" in online business apps, with Google (News - Alert) and Microsoft on one end and "more nimble start-ups entering the space" on the other. The service is based on the platform of parent company, Relationals, a CRM provider to more than 100 enterprise media companies such as Hearst Publishing, Cox (News - Alert) Enterprises, Gannet, and The Food Network.
The offering is comprised of a business platform and 14 business applications, including Customer Service, Sales, Marketing, Finance and HR.
Want to learn more about the topic covered in this article? Check out TMCnet’s White Paper Library, a collection of in-depth information on relevant topics affecting the IP
communications industry. This information is free to registered users.
communications industry. This information is free to registered users. David Sims is a contributing editor for TMCnet, covering the customer relationship management (CRM) and call center industries. He also blogs for TMCnet here.