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Eloqua Corporation, a vendor of automated demand generation applications and expertise for business-to-business marketers, has announced that it has developed integration points between Eloqua Conversion Suite and Oracle's Siebel CRM On Demand.

 

Eloqua and Oracle have tested these integration points that will help enable companies to get hosted, demand generation and lead management system integrated with Siebel CRM On Demand.

 

As a Certified Partner in the Oracle PartnerNetwork and member of the Oracle CRM On Demand Go To Market Initiative, Eloqua is one of the first partners working with the Siebel CRM On Demand product management and engineering teams to deliver an integrated, seamless, combined product.

 

The result, Eloqua officials say, will help customers close the loop between sales and marketing by providing their sales force with real-time marketing information on prospects available from within their Siebel CRM On Demand application.

 

Marketers using the combined product can maximize lead conversion, automate marketing processes and analyze campaign results. "Customers are looking for improved controls and greater visibility into their marketing program," said Joe Payne, CEO, Eloqua.

 

In mid-August Eloqua announced that Kofax, an information capture vendor, selected Eloqua via salesforce.com's AppExchange to "improve the quantity and quality of its channel sales leads, streamline marketing processes and accelerate sales cycles."

 

Kofax has integrated Eloqua with on-demand CRM applications from salesforce.com to "generate and prioritize channel-ready leads as well as rapidly convert these leads to closed sales," Eloqua officials say.

 

"Salesforce.com delivers an amazing product and does a great job with sales' needs, however, we also needed to add a dedicated demand generation product," said Richard Bosworth, vice president of Americas Sales & Marketing, at Kofax.

 

"Prior to the Eloqua implementation at Kofax, we did not have 360 degree visibility into the interest level and activities of channel leads," said Doug Ford, sales manager, at BRT Incorporated, a Kofax channel partner. "The difference has been dramatic."

 

Kofax officials say they wanted to identify where new customers originated in order to allocate budget based on partner expertise and success rates. They also wanted to segment content type and frequency of communication by industry and other demographic data in the database.