Contact Center Solutions Featured Article

November 14, 2007

Parature White Paper Examines SaaS Benefits for CRM, Other Apps

By David Sims


Parature, a vendor of on-demand customer support and help desk software, has announced the release of a free white paper offering customer support professionals insight on the Software-as-a-Service (SaaS (News - Alert)) model versus implementing software on-site. The paper, titled "10 Reasons to Get Your Support Software as a Service" is available online at http://www.parature.com/res_whitepapers.aspx.
 
Providing customers with superior customer support is often an invariable challenge within many organizations. "Taking advantage of the many benefits that the on-demand support model can provide helps to facilitate and ensure optimal performance within organizations, allowing them to provide their customers with the quality of service they demand," Parature officials say.
 
The SaaS model empowers every company, independent of size, with the ability to better compete within their space, company officials believe: "Perceived barriers that once kept many organizations hesitant to explore the on-demand model are rapidly dissipating. The white paper explores the top reasons companies cite for opting to get their CRM functionality on-demand rather than implementing software in-house."
 
Last month the Vienna, Virginia-based vendor announced the formation of its 2007-08 Advisory Board, described by company officials as "executives who will contribute to the company's continuous growth and success by sharing their invaluable and diverse industry knowledge," as well as their vision of the on-demand software industry.
 
The board includes Michael Chasen, CEO and President of Blackboard, a vendor of e-Education enterprise software applications and services; Joe Payne, CEO of Eloqua; Randy Wootton, General Manager, Client Service Operations at Microsoft (News - Alert) Digital Advertising Solutions; Tien Wong, CEO and Founder of Opus8, a private investment firm specializing in middle market buyouts, private equity and venture capital investment and Mark Angel, SVP Corporate Strategy of Kana, provider of customer service products.
 
Duke Chung, Parature CEO and President, called the group "innovators within their individual industries," and said he felt "fortunate to have professionals with such extensive experience join our advisory board."
 
Parature is a Software-as-a-Service (SaaS) vendor selling a suite of modules integrated into one product for support.
 
In August Parature was ranked No. 670 on Inc.'s 5,000 list of the fastest-growing private companies in the country. The Inc. 5,000, an extension of Inc. magazine’s annual Inc. 500 list, catches many businesses that are too big to grow at the pace required to make the Inc. 500, as well as a host of smaller firms.
 
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 


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