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November 12, 2007

Siebel CRM Implemented by Triveni Via Webcom

By David Sims, TMCnet Contributing Editor

Webcom, a vendor of quote-to-order enablement and a Certified Partner in Oracle (News - Alert) PartnerNetwork, has announced that Triveni Digital, a subsidiary of LG Electronics is implementing the Webcom WebSource CPQ product to "simplify the quote-to-order process."


Triveni Digital works in the digital TV market. "With nearly every television station in the U.S. using one of our products and now concentrating on the next phase of our company's development, we needed a quote-to-order product flexible in delivering our product offerings to a diverse customer set through both direct and indirect channels," said Ralph Bachofen, Director of Product Management and Marketing at Triveni Digital.

Bachofen said Triveni "found the integrated Siebel CRM On Demand and WebSource CPQ product, and the implementation expertise of Webcom to be a potent combination in addressing those needs."

WebSource CPQ is designed to "help drive increased revenues and margins, increased customer satisfaction, reduced costs and improved productivity," company officials say. "Addressing the complexities raised by multiple product choices, sales hierarchy, discounting rules, pricing rules and multiple channels, companies can automate quoting, revisions and the approval process."

WebSource CPQ not only handles the traditional bill of material, routing and diagram generation tasks frequently associated with product configurators, but also addresses the guided selling, proposal generation and multi-level channel management tasks associated with sales configurators, company officials say.

A couple weeks ago Webcom announced that Survalent Technology is deploying WebSource CPQ to "help automate, simplify, and accelerate its quote-to-order process," Webcom officials say. Survalent will use Webcom's SaaS (News - Alert) (Software-as-a-Solution) delivery model to generate quotes, manage complex product configurations, and generate proposals.

Bill Rambo, vice president of marketing at Survalent, said WebSource CPQ is the perfect on-demand product for our business model, with features and functionality that set it apart from the competition, including robust integration to our CRM system from Salesforce.com (News - Alert)."

Late last year Webcom, a Certified Partner in Oracle PartnerNetwork, announced that A&D Technology, Inc., a vendor of power train testing equipment, was implementing the Webcom WebSource CPQ to "simplify the quote-to-order process."

Chuck Crampo, Director of Operations at A&D Technology said they found the integrated Siebel CRM On Demand and WebSource CPQ from Webcom a "potent combination."

WebSource CPQ, company officials say, is designed to "help drive increased revenues and margins, increased customer satisfaction, reduced costs and improved productivity" requiring "nothing more than a Web browser" in the way of hardware.

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David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.


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