Sears Holdings Corporation has announced that Louis Ramery will join the company as senior vice president, customer relationship marketing (CRM) for Sears and Kmart. Ramery comes to Sears Holdings from Digitas, where he led the firm's global Marketing Capability, its Loyalty and CRM practice and served as a Relationship Leader on accounts.
Ramery will have overall responsibilities for developing and executing the Sears Holdings' relationship marketing strategies and programs, Sears officials say, and will report to Maureen McGuire, Sears Holdings' Chief Marketing Officer.
"Lou will be charged with helping to optimize our customers' experiences by developing and strengthening relationships between our brands and our customers," said McGuire.
Earlier this week CDC Games, a business unit of CRM vendor CDC Corp. and a provider of the "free-to-play, pay for merchandise" model for online games in China, announced that CRM veteran Jeffrey Longoria has been appointed as president of CDC Games International.
CGI
, a subsidiary of CDC Games, was created to launch new games internationally and to position CDC Games as a global publisher of online games.
Longoria takes the position of president of CDC Games International, moving over from CDC Software, a sister company in the CDC family. At CDC Software, Longoria most recently served as senior vice president of strategic alliances.
Longoria came to CDC Software through the acquisition of c360 in May 2006. At c360, a global provider of CRM add-on products, industry-specific CRM solutions and CRM development tools for Microsoft Dynamics CRM, Longoria headed sales, where he and his team grew sales 173 percent in the first quarter of 2007 compared to the first quarter of 2006 through a distribution network that now totals more than 700 authorized partners.
Longoria will work from the Atlanta office, the headquarters of CDC Games USA, a business unit of CDC Games International.
Prior to his seven years with Digitas, Ramery served as executive vice president, marketing and planning for Brierley & Partners, a loyalty marketing agency, where he helped launch and was chief marketing officer for the Internet-based customer rewards program e-Rewards.
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David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.