Contact Center Solutions Featured Article

January 11, 2011

Gander Mountain Chooses SAS Integrated Merchandise Planning



The SAS Integrated Merchandise Planning has been selected by Gander Mountain, nation’s largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle apparel and footwear, products and services.

SAS (News - Alert) Integrated Merchandise Planning provides optimization, planning and analytics across the enterprise and to the local store level and can reconcile plans top-down, bottom-up and middle-out to help retailers plan, execute, and ensure that financial plans and merchandise plans work hand-in-hand.

Through its 119 stores, the Internet and catalogs branded as Gander Mountain, Overton’s and Consumers Marine, Minnesota-based Gander Mountain sells equipment for hunting, fishing, camping, marine and outdoor enthusiasts. The company can now achieve high performance gains with SAS Integrated Merchandise Planning.

Also, with a variety of investment, deployment and growth options, SAS’ unparalleled retail business knowledge coupled with powerful, advanced analytics support flexible lifecycle merchandise planning.

“Gander Mountain’s many innovations – from range of merchandise and associates who are outdoor enthusiasts to integration across channels – are models in the retail industry,” said Diana McHenry, SAS Global Retail Product Marketing. “SAS is helping Gander Mountain get the right product assortments and sizes to diverse stores at the right times. With SAS, Gander Mountain will tailor local assortments to meet customer needs and increase inventory productivity, maximizing sales and margin potential.”

Gander Mountain believes that SAS’ deep retail experience and product strength will make a real difference to the company’s performance. The company was forced to remodel its business approach due to challenging economy and SAS offered exactly what the company was looking for sustain profitability, the company announced in a press release.

In September 2010, the company implemented an upgrade of the enterprise risk management program for Alliant Credit Union of Chicago. The upgrade will enable Alliant, who is the seventh-largest U.S. credit union asset-wise, to strengthen its market leadership in standardizing common risk management definitions and processes. The SAS OpRisk Management from the leader in business analytics was chosen based on the successful 2009 SAS Analytics implementation.


Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Janice McDuffee


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