Cegedim Relationship Management, a provider of life sciences-specific CRM solutions, has established its first office in Ukraine. The move is seen as a part of an effort to strengthen its relationship with and support of Ukraine and the surrounding Russia and Commonwealth of Independent States (CIS).
“We are very pleased to grow our presence around the region,” said Stefan Janssens, Cegedim Relationship Management president of Europe, in a statement. “We are committed to working globally, regionally and locally with our customers. With the opening of our Kiev office, we look forward to support our customer’s development goals. We have already started the deployment of our flagship CRM solution, Mobile Intelligence, in Ukraine, for one of the top three biopharmaceutical companies.”
This new office, which will be led by Lana Chubakha, is an important commitment that Cegedim Relationship Management is making to the biopharmaceutical industry, supporting companies to expand their commercial activities in this growing market. Before joining Cegedim, Chubakha worked as business development director for five years at Terrasoft, a consulting company and CRM vendor. Prior to Terrasoft, Chubakha spent six years at TNT Express Ukraine, first, as sales manager and then as country sales and marketing director.
In 2009, the total Ukraine pharmaceutical market value was $2.7 billion (public price level) with an expected growth of $0.5 billion in the coming five years. Foreign manufacturers’ market share was 75.3 percent.
Cegedim Relationship Management provides solutions designed specifically for life sciences. The company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. The company enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries.
Rahul Arora is a ContactCenterSolutions contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.
Edited by Tammy Wolf