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Advent Chalks Up 145th Client for APX

October 15, 2007

Advent Software, a vendor of software and services to the investment management industry, has announced the 145th client contract for its Portfolio Exchange product, launched in late 2005.


APX is Advent's portfolio management product, offering a platform that brings together portfolio and client data for improved portfolio management, performance reporting, and client relationship management, according to company officials.

The 145 APX clients are comprised of a wide range of investment management firms, including asset managers, family offices, trusts, broker dealers and hedge funds in the U.S. and EMEA region.

"APX has changed the way that we do business; with APX we now have a single platform that integrates all phases of the investment management process from marketing and portfolio management to client service and reporting," said Lori Hoch, Chief Operating Officer, for Cortina Asset Management.

The product is designed to integrate the front office functions of client relationship management (CRM) and performance analysis with the back office operations of portfolio accounting and reporting, using a single SQL database to deliver client information via a browser-based user interface.

Last month Advent announced that Catella Asset Management had gone into live production with Advent Portfolio Exchange and Advent's Moxy for trade order management, portfolio management and reporting and client relationship management (CRM).

Stockholm-based Catella is an independent asset manager with approximately $5 billion under management. Catella's services include fund management, special mandates and asset allocation for institutional and private investors.

"We wanted a single point of entry for our trading which Advent's product provides," said Stefan Widenfelt, CEO of Catella Asset Management. "We invited a broad range of vendors to showcase their products, but we chose the Advent products as we felt the integrated front- to back-office platform was best suited to our requirements.”

Hakan Valberg, General Manager for Advent EMEA, called the deal "another good example of the momentum we are continuing to build with our products in the European, Middle East and African markets."

Advent Portfolio Exchange is portfolio management technology that integrates the front office functions of client relationship management (CRM) with the back office operations of portfolio accounting and reporting.

Last year, about this time, Advent announced that Bill Few Financial Group, a Pittsburgh-based investment and wealth advisor and broker-dealer group, had migrated to Advent Portfolio Exchange for client relationship management functionalities.

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David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.



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