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InsideSales.com Offers Predictive Analytics for Sales Professionals

December 06, 2010

InsideSales.com announced a new strategic direction for its marketing, sales and product focus. It plans to use its original logo to include the “.com” and also added the tagline “intelligent sales technology.”


David Elkington, CEO and co-founder of InsideSales.com, said in a press release, “We are excited to position ourselves central to the emerging new area of predictive analytics and artificial intelligence or AI applications for sales professionals.”

“Through our landmark research with Dr. James Oldroyd while at MIT and our recent relationship with the BYU Neural Network and Machine Learning Laboratory we plan to continue to push the envelope of sales and marketing productivity,” Elkington added.

InsideSales.com implemented a combination of a power dialer with telephony tools within a hosted Customer Relationship Management (CRM) database in 2004, which helped increase productivity.

It then sponsored a lead response research through the Kellogg School of Management at Northwestern and by Dr. Oldroyd in 2007 that served to open a new field of immediate response to Web-based leads to further increase contact and qualification rates, said company sources.

Ken Krogue, president and the other co-founder of InsideSales.com stated, “We had no idea at the time that our presentation of the paper outlining our joint research at the MarketingSherpa Demand Summit in October 2007 would spawn an entire industry around immediate and persistent response to leads.”

Krogue added that the company’s ‘Predictive 2.0’ technology is capable of actually predicting who and when to call to increase sales which are expected to open many more new opportunities.

InsideSales.com’s patent-pending immediate response and dynamic dialer initiatives have been integrated into its flagship PowerDialer product immediately after the university research was published in 2007. More than 50,000 companies have downloaded or accessed its research and best practices to try and optimize their marketing spend.

The company has also built a new ResponseAnalysis technology and service that helps a company to test its own lead response practices and benchmark them against industry peers. This is expected to enhance productivity many times.

InsideSales.com PowerDialer for Salesforce platform finds itself among the Top 10 Most Popular Apps on the salesforce.com AppExchange. The first dialer technology built especially for Business to Business (B2B) sales professionals and embedded within several popular CRM solutions enhances productivity solutions. It is most suitable for higher-end and more complex product sales.


Shamila Janakiraman is a contributing editor for ContactCenterSolutions. To read more of Shamila’s articles, please visit her columnist page.

Edited by Jaclyn Allard



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