CRM For The Mortgage Industry
October 10, 2007
As anyone who has opened a newspaper recently knows, changes in the lending market have placed tighter restrictions on lending practices (for very good reason). These changes require mortgage companies to place a greater emphasis on the customer communication and loan qualification process.
Customer interaction solutions provider Amcat today announced a new product solution that combines CRMnow's (News
) Mortgage iQ system with Amcat's customer contact system, Contact Center Suite. The combined solution aims to provide an improved level of customer and prospect management for mortgage brokers and bankers. The system coordinates customer preferences and loan data with inbound and outbound customer contact to increase revenue in a tightened market.
According to Chris King, CEO of CRMnow, "Mortgage companies must operate more intelligently in today's marketplace in order to achieve growth. We help them take advantage of every bit of customer data possible for better lead management and conversion. Mortgage iQ combines with Amcat (News
) to form an extremely powerful mortgage marketing center creating a new level of capability and much better utilization of limited resources."
Mortgage iQ is a CRM system built specifically for the mortgage industry. It streamlines lead management, provides sales force and marketing automation including credit analysis, loan scenario and debt consolidation analysis, loan application and Good Faith Estimate input. It then completes the workflow with loan pipeline tracking and automated condition triggers as well as integration with backend lending systems such as Calyx Point and Fiserv Data Trac.
Amcat's Contact Center Suite allows mortgage companies to increase customer contact productivity. For example, the Amcat outbound capability uses records selected from the Mortgage iQ CRM to create highly targeted customer contact campaigns. The system does all the work to automatically connect live calls with representatives. The agent scripting package guides representatives through the loan qualifying process. Representatives can capture an unlimited amount of qualification data and logical script branching keeps the process on track.