Contact Center Solutions Featured Article

CRM For The Mortgage Industry

October 10, 2007

As anyone who has opened a newspaper recently knows, changes in the lending market have placed tighter restrictions on lending practices (for very good reason). These changes require mortgage companies to place a greater emphasis on the customer communication and loan qualification process.
 
Customer interaction solutions provider Amcat today announced a new product solution that combines CRMnow's (News - Alert) Mortgage iQ system with Amcat's customer contact system, Contact Center Suite. The combined solution aims to provide an improved level of customer and prospect management for mortgage brokers and bankers. The system coordinates customer preferences and loan data with inbound and outbound customer contact to increase revenue in a tightened market.
 
According to Chris King, CEO of CRMnow, "Mortgage companies must operate more intelligently in today's marketplace in order to achieve growth. We help them take advantage of every bit of customer data possible for better lead management and conversion. Mortgage iQ combines with Amcat (News - Alert) to form an extremely powerful mortgage marketing center creating a new level of capability and much better utilization of limited resources."
 
Mortgage iQ is a CRM system built specifically for the mortgage industry. It streamlines lead management, provides sales force and marketing automation including credit analysis, loan scenario and debt consolidation analysis, loan application and Good Faith Estimate input. It then completes the workflow with loan pipeline tracking and automated condition triggers as well as integration with backend lending systems such as Calyx Point and Fiserv Data Trac.
 
Amcat's Contact Center Suite allows mortgage companies to increase customer contact productivity. For example, the Amcat outbound capability uses records selected from the Mortgage iQ CRM to create highly targeted customer contact campaigns. The system does all the work to automatically connect live calls with representatives. The agent scripting package guides representatives through the loan qualifying process. Representatives can capture an unlimited amount of qualification data and logical script branching keeps the process on track.
 
For more information, visit www.amcat.com.

Article comments powered by Disqus

Related Contact Center Solutions Articles

Plantronics' DA80 Makes Customer Service Centers Smarter

The moniker smart is now attached to phones, TVs, homes and even cars. As the size of computer processors get even smaller, more products will be embedded with the technology to make them smarter to deliver improved efficiency and productivity for many different industries. For contact centers, the goal is to always improve customer service, and then new Plantronics next-generation USB audio processor not only increases the effectiveness of service center operations, but it makes customer intera… [ Read More ]
02/25/2015

Contact Solutions Launches Adaptive IVR that Learns from Caller Behavior

We are all familiar with Interactive Voice Response (IVR) systems as the first thing we typically encounter when calling a contact center. The fact of the matter is that today's IVR capabilities can do a lot more than just give us options for directing calls to the appropriate resources. They are in fact valuable tools for contact center administrators in terms of improving the customer experience. In fact, as illustrated by the recent announcement by Reston, VA-based cloud-based customer care s… [ Read More ]
02/25/2015

Interactive Intelligence Highlights Five Customer Interaction Trends to Watch in 2015

A few weeks ago collaboration, communications and customer engagement solutions provider Interactive Intelligence hosted a jam-packed webinar called What's New for Contact Centers in 2015 and Why it Matters. If you missed this event, you can still watch and listen to the archived version, and it is highly recommended to say the least. [ Read More ]
02/19/2015

Teleperformance Wins Frost & Sullivan Award for Product Leadership in Chile

Work with BBVA cited as Teleperformance Wins Frost & Sullivan Product Leadership in Chile award. [ Read More ]
02/18/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!