Contact Center Solutions Featured Article

CRM For The Mortgage Industry

October 10, 2007

As anyone who has opened a newspaper recently knows, changes in the lending market have placed tighter restrictions on lending practices (for very good reason). These changes require mortgage companies to place a greater emphasis on the customer communication and loan qualification process.
 
Customer interaction solutions provider Amcat today announced a new product solution that combines CRMnow's (News - Alert) Mortgage iQ system with Amcat's customer contact system, Contact Center Suite. The combined solution aims to provide an improved level of customer and prospect management for mortgage brokers and bankers. The system coordinates customer preferences and loan data with inbound and outbound customer contact to increase revenue in a tightened market.
 
According to Chris King, CEO of CRMnow, "Mortgage companies must operate more intelligently in today's marketplace in order to achieve growth. We help them take advantage of every bit of customer data possible for better lead management and conversion. Mortgage iQ combines with Amcat (News - Alert) to form an extremely powerful mortgage marketing center creating a new level of capability and much better utilization of limited resources."
 
Mortgage iQ is a CRM system built specifically for the mortgage industry. It streamlines lead management, provides sales force and marketing automation including credit analysis, loan scenario and debt consolidation analysis, loan application and Good Faith Estimate input. It then completes the workflow with loan pipeline tracking and automated condition triggers as well as integration with backend lending systems such as Calyx Point and Fiserv Data Trac.
 
Amcat's Contact Center Suite allows mortgage companies to increase customer contact productivity. For example, the Amcat outbound capability uses records selected from the Mortgage iQ CRM to create highly targeted customer contact campaigns. The system does all the work to automatically connect live calls with representatives. The agent scripting package guides representatives through the loan qualifying process. Representatives can capture an unlimited amount of qualification data and logical script branching keeps the process on track.
 
For more information, visit www.amcat.com.

Article comments powered by Disqus

Related Contact Center Solutions Articles

Case Study: A Web-based Forecasting Solution for Sizeable Contact Centers

Technological advances over the past decade have led to an explosion of data. Companies across all industries are working hard to learn how to harness this data to improve their business operations and run more efficiently. This is the same story for the contact center solutions community - using data effectively can help with workload management and staffing optimization. The case study below demonstrates how two companies, Fourworkx and Shinetech Software, worked together to move workforce man… [ Read More ]
10/24/2014

Westpac Relies on Teradata Insights to Enhance Customer Experience

Australian bank Westpac selects Teradata solutions to get better insights for improving customer experience. [ Read More ]
10/24/2014

No Missing Links with Interactive Intelligence Lync Integration

There can be little denying that the Holy Grail for enhancing customer experiences is to absolutely ensure that the right people have the right tools at the right time to efficiently and effectively respond to customers in real-time. This is the reason so much attention and investment by vendors and their customers alike is being placed on omni-channel capabilities. [ Read More ]
10/24/2014

FCC Issues Report on April 911 Outage

911 service are one of those things that people expect to be there when they need it. An outage in April of this year knocked out 911 service to 11 million people, and the Federal Communications Commission has released a damning report, according to Threatpost. [ Read More ]
10/23/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!