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CRM for Hotels, Mosaik CRM, Released by SoftBrands

September 27, 2007

SoftBrands, a vendor of enterprise application software, has introduced a new set of Customer Relationship Management (CRM) tools for hotels, which company officials say can be used to "centrally manage guest, travel agent and company profiles and communication across multiple properties."



Called Mosaik CRM, the applications join the existing Mosaik Business Intelligence decision support product. Mosaik CRM is marketed as a complete profile and customer relationship management product, including sales force automation, campaign management and loyalty program administration.

Mosaik CRM is closely integrated with SoftBrands Epitome .NET Property Management System and Core Central Reservation System. SoftBrands will sell, install and provide support for Mosaik CRM worldwide.

SoftBrands' Mosaik CRM is the result of a partnership between SoftBrands and Serenata Intraware AG, a Munich-based hospitality technology provider with experience in hotel CRM. Built on the Microsoft .Net architecture, Serenata NetHotel currently manages over 30 million profiles.

Steve Van Tassel, senior vice president and general manager, SoftBrands Hospitality, said the idea behind basing the offerings on the NetHotel suite from Serenata was to "build from a robust, scalable system provided by a proven partner."

Earlier this week The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at New York University acquired "the latest in property management software programs" through a donation by SoftBrands, according to company officials.

The SoftBrands products complement existing entrepreneurial curricula and technology currently taught to hotel industry students at the Tisch Center.

The agreement will give the students at the NYU Tisch Center access to software for studying how hospitality companies manage their properties and understand their customers. "Being Web-centric, the software affords hotel operators maximum business intelligence using minimal hardware," said Dr. Mark Warner, Clinical Professor at the Tisch Center. "Modeling a 'chain' of virtual hotels, students and faculty members can access and interface with the PMS in any classroom that's wired to the Internet."

David Sims is a contributing editor for ContactCenterSolutions. To see more of his articles, please visit his columnist page.



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