InvisibleCRM has joined the Kintera Connect partner program, an open application integration platform designed to enable developers and partners to integrate directly with Kintera technology and extend their value within the non-profit sector.
As a Kintera Connect partner, InvisibleCRM plans to integrated Kintera CRM functionality with Microsoft Exchange to provide Kintera users with the opportunity for e-mails from donors and constituents to be added to their contact record automatically.
InvisibleCRM will also be able to enable users to work with data stored in their Kintera database without leaving applications such as Microsoft Outlook and Windows.
"InvisibleCRM is happy to partner with innovative companies that empower nonprofit organizations with technologies to help them better fulfill their missions. That is why we're excited to join the Kintera Connect partner program," Inna Proshkina, marketing director for InvisibleCRM, said in a Wednesday statement.
Leading application and merchant partners in both the nonprofit and enterprise sectors make up the Kintera Connect partner program. As a verified Kintera Connect partner, providers are able to develop and implement innovative solutions that help nonprofits close the gaps in their technology and business needs.
"We will be working closely with Kintera to develop an integrated solution to meet the unique needs of Kintera's nonprofit client base. The productivity experienced by incorporating constituent data with the applications they use most regularly will certainly be of benefit to mission-based organizations."
Industry analyst firm, Gartner, named InvisibleCRM s a “Cool Vendor” and is considered a technology provider of tools engineered to increase user adoption and return on investment (ROI) of enterprise applications.
Industry analyst firmInvisibleCRM has designed and delivered solutions for companies such as Salesforce.com, SugarCRM, Webex, EMC Documentum and Amdocs.
"Kintera's partnership with InvisibleCRM has the potential to transform how nonprofits conduct their everyday business,” Steve Johnson, vice president of channels for Kintera, said in Wednesday’s statement.
”By leveraging the powerful data within Kintera with the convenience of applications such as Microsoft Exchange, nonprofits can have even better information easily at their fingertips, which is helpful when fostering and furthering constituent relationships."
The nonprofit sector is just as focused as building customer relationships as those who are in it to make a profit. In the nonprofit sector, these organization are relying on these relationships to help provide funding, networking, opportunities and other business-building connections that can help to promote the cause of the organization.
This partnership with Kintera will help to better position InvisibleCRM in the nonprofit sector, thus helping to drive demand for its solutions and the increased need for the functionality it can provide.
Susan J. Campbell is a contributing editor for TMC and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.
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