Contact Center Solutions Featured Article

Enhancing Marketing Efforts with Loyalty Programs

August 29, 2007

Integrated marketing efforts are the key to a successful marketing campaign. By continually exposing your target audience to your brand and message using a variety of methods from television, radio and print ads, to Flash-animated Web banners or e-mail communications, your company can create a clear and consistent presence in the marketplace while achieving a higher level of brand recognition and an increased return on investment.

 
Since it costs businesses more to generate new customers than it does to sell to existing clients, integrated marketing campaigns should focus on marketing to repeat customers in addition to attracting new clientele. Enhancing your marketing efforts with a loyalty program is an excellent way to ensure that your existing customer base will remain loyal to your product and continue doing business with you rather than your competitors.
 
From credit card reward programs and airline miles to supermarket point systems, retail coupons and spending incentives, we see loyalty programs in a variety of industries today because they work. Consumers like the comfort of purchasing goods and services from names they can trust and the feeling that their business is valued. Companies profit from repeat sales or cross-selling existing clients to other products. Loyalty programs are a win-win situation for everyone involved.
 
Some features a corporate loyalty program can include are:
 
  • Corporate branded card with loyalty program details and targeted marketing message
  • Cash or saving rewards on current and future purchases
  • Automatic donations to nonprofit organizations
  • Employee programs to reward hard work and dedication
As the necessity of multi-touch marketing campaigns increases, companies are finding more and more ways to enhance their communication and grow their business. Consider incorporating a loyalty program into your integrated marketing campaign today as a way to build brand awareness, create customer loyalty, advertise to customers, and generate increased revenue.
 

Green is the new black. At least, that’s the case in the communications industry where companies are finding that using green technology is not only good for the planet but good for business as well. Want to learn more about how being green can make money? Mark your calendar now for TMC’s first annual Green Technology World Conference, Sept. 11-12, 2007 at the Los Angeles Convention Center in California. Preview the show schedule, speakers and exhibitors—then register to attend.

 
Christa Heibel is the CEO of CH Consulting LLC. Still in her early thirties, Christa is regarded as an expert in the field of integrated marketing campaigns as well as effectively using technology for supporting sales and marketing efforts. An accomplished speaker, writer and sales trainer, Christa is looking forward to leading her many corporate clients and partners to similar growth over the next few years. She continues her commitment to staying active in the political arena, and plans to expand CH Consulting to actively managing telemarketing and other outreach campaigns for public officials.



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