In the U.S., adults who use the social networking site
Twitter are more likely than the average adult to be highly active on the Internet, and also in their communities, according to Survey of the American Consumer published by
GfK MRI.
GfK MRI aims to provide detailed view of American consumers -- who they are, what they buy, how they think, and the best ways to reach them. It's a provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.
The latest survey data indicate that people who use Twitter are highly active when it comes to blogging, video sharing and posting reviews. In comparison to the average U.S. adult, they are more likely to write an online blog.
According to the findings of the survey, these active Internet users are more likely to upload or add video to a Web site as well as more likely to post a comment or review on a blog, online forum, message or bulletin board. Plus, these active Internet users are also more likely to own an electronic book reader.
Additionally, Twitter users are also socially and politically active, notes the survey report. They index highly for all 17 of the public activities measured by GfK MRI. The survey finds that they are more likely to have written something that has been published; more likely to participate in environmental groups/causes; more likely to be an active member of any group that tries to influence public policy or government, and 10 more likely to have attended a political rally, speech or protest in the last 12 months.
"GfK MRI data clearly indicate that Twitter users are an influential group of people, engaged in a variety of public activities, and willing to share their thoughts through blogging and published works," said Anne Marie Kelly, senior vice president for marketing and strategic planning at GfK MRI.
Kelly said that this group of people is also probably interested in finding that next big trend, as illustrated by their higher-than-average ownership of electronic book readers.'
