Contact Center Solutions Featured Article

Tweet Your Way to the Top With @earlybird

July 07, 2010

Twitter has recently released the @earlybird account: A new member of the Twitter community which breaches the playing field for online advertising via social media. With @earlybird, Tweeters can follow the account to gain access to exclusive, time-bound deals offered only through Twitter's selected advertisers.
The lucky advertisers "get to determine the terms of the offer, including availability, amount, and pricing" for the deals offered through @earlybird according to an article by Robin Wauters. @earlybird's first tweet declares, "I get the worm, now you can too. Read here for more: http://bit.ly/b1szLL," which leads to a Twitter page describing all of the aspects of @earlybird available for the Tweeter-consumer.
Twitter promotes the exclusivity factor of the deals offered by the account on its explanation page by sharing the idea that Twitter will "partner with select advertisers and retweet offers that they have crafted only for the Twitter community." To gain access to these sneak peeks, special events, deals, and exclusive packages of course, you must have a Twitter account and follow @earlybird. Or, at least you have to follow someone who follows @earlybird and likes to retweet the unique offers.
The new account will undoubtedly not only generate hefty revenue for the social media giant, but will also serve to consolidate all of the deals offered by businesses already available on Twitter by "surfacing deals through the @earlybird account [that] will help you discover the best of those deals, as well as find and follow accounts that consistently provide exceptional value."
As a Twitter user, you may suggest exclusive deals by replying to @earlybird, but Twitter will remain the primary decision maker when it comes to what offers are available through the account. Suggested in the account's username, the deals will be time-sensitive and "supply-sensitive" as well. Let's hope we don't see too much of this as @earlybird releases incredible offers:


Juliana Kenny is a TMCnet reporter and editor. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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