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Facebook Emerges as Marketers' Google

July 06, 2010

Facebook, the leading social networking site, is gaining popularity among e-marketers. The various features of Facebook can be leveraged to draw traffic to websites, probably more than Google (News - Alert), according to industry specialists.
Since the middle of March, Facebook (News - Alert) has overtaken Google in terms of traffic, according to Hitwise.
Facebook also released a new set of social plugins for marketers to optimize their websites for Facebook traffic. This set of tools, nicknamed as "Facebook Engine Optimization" tool kit consists of three plugins - Facebook Recommendations, Logins and Likes which can be deployed to drive deeper engagement on websites.
Facebook Like, according to official reports, has had a huge impact among social networking community. According to Facebook, one billion Likes were served in 24 hours following its launch.
With Like, Facebook is trying to build an alternative index to the Web. This index, which is likely to gain more importance based on Facebook users' Likes, will emerge as an alternative for Google in the future, according to industry sources.
Facebook Like button lets users share pages from a website back to their Facebook profile by simply clicking the Like option. To implement the Like plugin, marketers have to add one line of HTML and optimize the pages for their visitors.
With Facebook Recommendations, users get personalized suggestions for pages on their site they might like. Marketers can also use this feature to test their own website and see what recommendations Facebook has for their site.
Facebook Login shows profile pictures of user's friends who have already signed up for their site. This feature replaces Facebook Connect, which now has over 100 million Facebook users logging in to other websites.
Internet marketing experts believe the Login feature will invade ecommerce within a year. This is because 200 percent more site visitors log in to their Facebook account on an ecommerce site than create an account. That means three times the number of visitors on the site that are now identified. If an identified customer doesn't buy from that sit, they can remarket to them, based on what they searched, browsed, and liked.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Juliana Kenny

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