Contact Center Solutions Featured Article

Facebook Emerges as Marketers' Google

July 06, 2010

Facebook, the leading social networking site, is gaining popularity among e-marketers. The various features of Facebook can be leveraged to draw traffic to websites, probably more than Google (News - Alert), according to industry specialists.
 
Since the middle of March, Facebook (News - Alert) has overtaken Google in terms of traffic, according to Hitwise.
 
Facebook also released a new set of social plugins for marketers to optimize their websites for Facebook traffic. This set of tools, nicknamed as "Facebook Engine Optimization" tool kit consists of three plugins - Facebook Recommendations, Logins and Likes which can be deployed to drive deeper engagement on websites.
 
Facebook Like, according to official reports, has had a huge impact among social networking community. According to Facebook, one billion Likes were served in 24 hours following its launch.
 
With Like, Facebook is trying to build an alternative index to the Web. This index, which is likely to gain more importance based on Facebook users' Likes, will emerge as an alternative for Google in the future, according to industry sources.
 
Facebook Like button lets users share pages from a website back to their Facebook profile by simply clicking the Like option. To implement the Like plugin, marketers have to add one line of HTML and optimize the pages for their visitors.
 
With Facebook Recommendations, users get personalized suggestions for pages on their site they might like. Marketers can also use this feature to test their own website and see what recommendations Facebook has for their site.
 
Facebook Login shows profile pictures of user's friends who have already signed up for their site. This feature replaces Facebook Connect, which now has over 100 million Facebook users logging in to other websites.
 
Internet marketing experts believe the Login feature will invade ecommerce within a year. This is because 200 percent more site visitors log in to their Facebook account on an ecommerce site than create an account. That means three times the number of visitors on the site that are now identified. If an identified customer doesn't buy from that sit, they can remarket to them, based on what they searched, browsed, and liked.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Juliana Kenny

Article comments powered by Disqus

Related Contact Center Solutions Articles

Gubagoo Optimizes its Chat Platform for Mobile

Gubagoo is enabling dealers to track and target customers that visit their website through a smartphone or a tablet. [ Read More ]
04/22/2014

Wisconsin Making Call Center Business Worthwhile for SPI Global

The call center business market is one that has been getting all the more popular over the last few months. That has never been more obvious in Madison, Wis., where the state has just announced it will be giving a Philippines-based outsourcing company more than half a million dollars in order to expand a local call center. In exchange for incentives that will total $575,000 the company has said it will add as many as 286 jobs over the next three years. [ Read More ]
04/21/2014

Intelecom Launches New Version of Connect

Intelecom Group AS, a provider of contact centre solutions, recently announced that it has added a new set of feature in the newer version of Connect, its multichannel cloud based contact centre solution. The new features will help the clients monitor, manage and control the contact centre online and from within a single interface. [ Read More ]
04/21/2014

BenchmarkPortal Reveals the 2014 Top 100 Call Centers Contest Winners

For those of you in the contact center solutions industry, BenchmarkPortal should be a familiar name. If the name does not resonate, the company has carved out an impressive niche in the international contact center community, with vendors and contact center administrators, as a recognized analytics and consultative resource. As the name implies, it benchmarks almost every imaginable activity relating to contact centers and uses the knowledge gained from evaluation of key performance indicators … [ Read More ]
04/21/2014
Subscribe here for your FREE Contact
Center Solutions
enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!