Contact Center Solutions Featured Article

Facebook Emerges as Marketers' Google

July 06, 2010

Facebook, the leading social networking site, is gaining popularity among e-marketers. The various features of Facebook can be leveraged to draw traffic to websites, probably more than Google (News - Alert), according to industry specialists.
 
Since the middle of March, Facebook (News - Alert) has overtaken Google in terms of traffic, according to Hitwise.
 
Facebook also released a new set of social plugins for marketers to optimize their websites for Facebook traffic. This set of tools, nicknamed as "Facebook Engine Optimization" tool kit consists of three plugins - Facebook Recommendations, Logins and Likes which can be deployed to drive deeper engagement on websites.
 
Facebook Like, according to official reports, has had a huge impact among social networking community. According to Facebook, one billion Likes were served in 24 hours following its launch.
 
With Like, Facebook is trying to build an alternative index to the Web. This index, which is likely to gain more importance based on Facebook users' Likes, will emerge as an alternative for Google in the future, according to industry sources.
 
Facebook Like button lets users share pages from a website back to their Facebook profile by simply clicking the Like option. To implement the Like plugin, marketers have to add one line of HTML and optimize the pages for their visitors.
 
With Facebook Recommendations, users get personalized suggestions for pages on their site they might like. Marketers can also use this feature to test their own website and see what recommendations Facebook has for their site.
 
Facebook Login shows profile pictures of user's friends who have already signed up for their site. This feature replaces Facebook Connect, which now has over 100 million Facebook users logging in to other websites.
 
Internet marketing experts believe the Login feature will invade ecommerce within a year. This is because 200 percent more site visitors log in to their Facebook account on an ecommerce site than create an account. That means three times the number of visitors on the site that are now identified. If an identified customer doesn't buy from that sit, they can remarket to them, based on what they searched, browsed, and liked.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Juliana Kenny

Article comments powered by Disqus

Related Contact Center Solutions Articles

Golden Gate BPO Solutions Partners with NETCAST BPO Services

When it comes to business process outsourcing (BPO) while many parts of the world are gaining traction as places to locate facilities, India and the Philippines because of their large English-speaking talent pools remain the dominant BPO places to operate. This is particularly true for companies whose majority of customers require support in English. [ Read More ]
05/21/2015

AMC Technology Contact Canvas Integrates Contact Center Apps to Microsoft Dynamics CRM

In recognition of the value-added of CRM integration with contact center capabilities, enterprise and contact center application integration software specialists AMC Technology has announced it has telephony enabled Microsoft CRM 2013 and 2015 through its Contact Canvas platform. The AMC platform allows customers to integrate business apps and communications across the enterprise, from contact center agents to knowledge workers and mobile staff. [ Read More ]
05/21/2015

Lazy Dog Restaurants Partners with RRT On Takeout Management Solution

When it comes to the business world, customer satisfaction is the real currency that keeps a company going. This is true whether talking about a retail or restaurant or a call center. Lazy Dog Restaurant and Bar just announced it is taking the next step in increasing its customer service approach thanks to an agreement with Restaurant Revolution Technologies. The agreement will allow Lazy Dog to implement an innovative takeout order management solution that is going to be supported by the compan… [ Read More ]
05/12/2015

Boston Retail Partners' Survey Reveals 87 Percent Plan on Using Gamification

The latest survey from Boston Retailers Partners reveals retailers are implementing customer relationship management (CRM) solutions as a key enabler to influencing customers. And gamification has become an important tool as part of the CRM deployment. [ Read More ]
05/12/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!


Weekly Live Demo
CaaS Small Center

Register Today!