Interactive Intelligence Middle East, the regional arm of contact center solutions provider Interactive Intelligence, will demonstrate the company's new communications-based process business automation product, Interaction Process Automation (IPA) at MEFTEC 2010, taking place April 20-21 in Bahrain.
The company will also be demonstrating its Customer Interaction Center (CIC) solution, an all-in-one application suite that manages all contact center interactions on one platform architected for SIP and Voice over IP (VoIP).
"MEFTEC offers a great venue for our company to showcase our products and solutions to the Middle East financial sector," said Shaheen Haque, territory manager, Turkey and Middle East, for Interactive Intelligence Middle East, in a statement.
Haque said that the financial markets today are focused on customer service, promoting new products/services, collecting debt and ultimately ensuring profit growth. He said Interactive Intelligence has the perfect solution to increase efficiencies, reduce customer churn and automate processes to ensure financial organizations achieve their short and long term objectives.
"We have a very large and prestigious base of clients in banking, insurance and financial services worldwide who use our technology and we would like to expand this base to the Middle East as well," said Haque.
He said that last year was the company's first presence at MEFTEC with United Technology, a Bahraini based communications and services company, but this year the company has decided to exhibit independently as a sign of commitment to the market and in line with the growth plans.
"We look to further expose our name and capabilities and exchange information with end users and ICT consultants. Through these discussions we hope to gain a greater understanding of how Interactive Intelligence can service clients based on a customized approach to the region's specific needs," he said.
Customer Interaction Center (CIC) is a powerful platform for managing phone calls, web chats, faxes and email, for all business users, agents and, supervisors. Interaction Process Automation (IPA), meanwhile, is the company's all-in-one Communications Based Process Automation (CBPA) solution that moves beyond just "enabling" communications within applications or business process management suites. IPA becomes the process automation platform for a business, orchestrating processes across people, departments, and existing core business applications.
IPA is am add-on module to Customer Interaction Center (CIC), thus it leverages proven communications technology that has been in use for years in contact centers around the world.