Adeptra Releases Analytics Platform

Adeptra, a major player in automated customer communications, has released its analytics platform, Adeptra Analytics, to enable financial organizations to build smarter consumer credit and risk management strategies.

Officials with Adeptra said that the platform, developed in conjunction with a number of the company's global financial customers, is a market-first with near real-time visibility into the success of credit risk management.

Company officials said that with Adeptra Analytics, organizations can use collected data to determine the best way to professionally treat cases.

According to company officials, Adeptra Analytics uses data collected from campaigns, supplemented by additional information such as the actual occurrence of fraud in cases that are handed off to contact center agents, to refine the customer systems and underlying communication strategies.

It can operate in offline mode, running queries over historical data, or in real-time, dynamically adjusting processing strategies based on changes in the results of queries.

"Everyone at the moment is using generic tools for reporting, but what we are offering is a domain-specific tool. We understand what the data looks like and we are providing analytics specifically for credit risk management", said Tony McGivern, CTO of Adeptra, in a statement.

"In addition, customers using generic products have to pull together data from different sources, whereas with us it's deeply integrated and can even operate in real-time," said McGivern.

He added that access to the information in near real-time would give customers a significant advantage.

"In collections, for example, promise kept rate is an important metric for banks," McGivern said. "But if you have to wait eight weeks for the results of a campaign, then it's less effective. By using the integration capabilities we are providing, banks will get faster, more actionable information."