Contact Center Solutions Featured Article

March 10, 2010

iCentera Launched Version 7.0 of Sales Enablement SaaS Platform

By Anamika Singh


iCentera has announced the March release of iCentera 7.0, the latest version of their software-as-a-service “SaaS (News - Alert)” sales enablement platform.
 
The new features enable marketing and sales to be more productive, increasing sales, while reducing the overall costs associated with marketing and sales.
 
Also, the 7.0 release includes Google (News - Alert)-like search functionality for all sales enablement resources along with built in coaching and real-time collaboration with content authors and subject matter experts.
 
'The 7.0 release delivers a host of new customer-requested sales and marketing capabilities and extends our leadership advantage over competing solutions and in-house custom builds that fail to deliver on business users' needs over 90 percent of the time,' said Craig Nelson, CEO of iCentera.
 
'With a roster of mid- to large-size enterprise customers that is unmatched in our industry, we continue to listen and adapt to their needs, and allow our customers to focus on their core business operations rather than building custom software, all while refining a proven sales enablement platform that delivers rapid time-to-value,'  Nelson said.
 
iCentera provides companies with one single messaging platform for detailed analytics to understand the effectiveness of the message across sales, partners and the customer.
 
'For a global, multi-tiered sales organization or a small sales team of 25, the need for effective, timely knowledge transfer is essential for sales reps and marketing teams,' explains Joe Galvin, vice president and research director at SiriusDecisions. 'Sales enablement creates the structure of knowledge transfer and defines the components, ensuring a strong foundation for all sales readiness resources to align their efforts and initiatives toward optimum productivity.'
 
 

Anamika Singh is a contributing editor for TMCnet. To read more of Anamika's articles, please visit her columnist page.

Edited by Stefania Viscusi


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