SAS, Netezza Announce Expanded Partnership

Business analytics vendor SAS (News - Alert) and Netezza Corporation, a vendor of data warehouse and analytic appliances, have expanded their partnership to bring in-database analytic processing to mutual customers, SAS officials say.

Company officials add that "joint R&D will further integrate the companies’ respective products, starting with SAS Scoring Accelerator for Netezza (News - Alert), available in early 2010."

The SAS Scoring Accelerator for Netezza is evidently designed to help businesses obtain analytical results: "Customers using SAS Enterprise Miner and the Netezza TwinFin data warehouse appliance will translate and execute scoring models directly within Netezza’s parallel environment."

Rather than manually transforming and processing code outside the database, the product automates data preparation and model deployment tasks inside the database to let customers use Netezza data warehousing investments with SAS Business Analytics.

The idea here is that reducing data movement across networks lets organizations process more analytic models "without jeopardizing reliability," SAS officials say, adding that the results are "higher returns from data assets and reliable results supporting operations such as fraud detection, credit scoring and risk management."

Keith Collins, SAS Senior Vice President and Chief Technology Officer, said the SAS Scoring Accelerator for Netezza, which he called "our first in-database activity with Netezza," is a demonstration of SAS’ "commitment to integrating SAS Analytics across leading database vendors.”

Debt collection, according to SAS officials, is "delicate. Customers are sensitive to how, when and why they are contacted." In their view, most debt collection approaches fail to identify who best to contact or which channels to use.

Netezza is headquartered in Marlborough, Ma., and has offices in Northern Virginia, Canada, the United Kingdom, Germany, Poland, France, Japan, Korea, Australia and Singapore.

Earlier this month TMC (News - Alert) reported that while consumer debt is at an all-time high, according to SAS (News - Alert) officials, financial institutions are reportedly being pressured to reclaim unpaid debt to rebuild cash reserves in a tightening market. and Netezza Corporation, a vendor of data warehouse and analytic appliances, have expanded their partnership to bring in-database analytic processing to mutual customers, SAS officials say. 


David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard